When you think of skincare advertising, what comes to mind? Soft lighting, flawless close-ups, and dreamy visuals. Chicnutrix Glow decided to flip that script. Instead of yet another delicate beauty film, the brand embraced boldness, turning skincare into a dazzling anime showdown.
Chicnutrix Glow- Glow Mode On: The Concept
The campaign, titled ‘Glow Mode On’, transforms actress Sreeleela into an anime-inspired warrior who takes on dark spots and pigmentation like a true hero. With 100% Japanese glutathione as its core ingredient, Chicnutrix Glow found the perfect storytelling partner in Japanese anime, known for its striking visuals, high-energy battles, and dramatic flair.
The Creative Vision
Conceived by Talented and animated by Paper Boat Studios, the campaign stands apart in a crowded beauty market. Rather than borrowing anime aesthetics superficially, the creative team studied the genre closely — its pacing, tropes, soundscapes, and exaggerations — to ensure authenticity. The result is a fresh take on beauty communication: “Sailor Moon meets skincare.”
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Behind the Scenes
The ad was directed by Misha Ghose and produced by Karan Boolani of the AKFC Network. Misha recalls it as a unique challenge: shooting a beauty film while choreographing defense poses. The vibrant energy of Sreeleela combined with the meticulous artistry of Paper Boat Studios brought anime effects — from sparkles to action strokes — alive on screen.
Why Anime Works for Chicnutrix
For Chicnutrix, the choice was more than just standing out. As Rohan Manglani, Head of Marketing at Fast&Up & Chicnutrix, explained, “Anime beautifully echoes our core USP of 100% Japanese glutathione.” By blending skincare with Japanese pop culture, the brand not only highlights product efficacy but also reinforces its personality: bold, confident, and unapologetically modern.
Where to Watch
The campaign runs across Meta, YouTube, and OTT platforms, ensuring maximum visibility for audiences who appreciate both beauty and anime culture.
Conclusion
Chicnutrix Glow’s anime-inspired campaign is more than just a marketing gimmick — it’s a cultural statement. By merging skincare with Sailor Moon-style storytelling, the brand redefines how beauty is advertised, proving that glowing skin can be as much about confidence and energy as it is about routine.
