Indian skincare and haircare have traditionally been shaped by home remedies and generational advice. From haldi ubtans to oil champis, these DIY treatments are often passed down with love and care. However, Clinikally’s latest campaign ‘Nuskhon Ka The End’ sheds light on a growing realisation: while well-intentioned, these age-old remedies don’t always work.
The film addresses this insight, positioning expert-led, personalised care as a more reliable and effective choice for modern-day hairfall and skincare concerns.
Clinikally Moving Beyond DIY Haircare: Why Personalised Care Matters
DIY haircare treatments like onion juice, aloe vera masks, and curd packs are common across Indian homes. But they often lack scientific backing or consistency in results. Clinikally recognises that the shift to dermatology-driven care doesn’t have to mean rejecting tradition—it simply means choosing what works best for you.
By encouraging personalised consultations and medically reviewed solutions, the brand helps users move from hit-or-miss home treatments to targeted, proven care.
Tradition Meets Science: The Core Message of ‘Nuskhon Ka The End’
Rather than dismissing Indian traditions, the film blends cultural respect with a modern mindset. It captures familiar scenes—parents offering haircare tips, kitchen ingredients used as beauty hacks—and gently transitions them into a narrative that promotes self-agency and informed choices.
Clinikally believes that saying “thank you” to traditional advice and choosing science-backed care isn’t rebellion—it’s self-love.
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“In every Indian household, every advice comes with care,” says Isha Godboley, Head of Brand Marketing at Clinikally. “With ‘Nuskhon Ka The End’, we’re giving people the confidence to say, ‘I’ll do what’s right for my skin’, while honouring tradition.”
Visual Storytelling That Resonates with Indian Homes
The campaign resonates because it feels real. From kitchen counter DIY hacks to oiling sessions on the terrace, the visuals reflect everyday Indian experiences. This relatability makes the brand message feel like a conversation, not a correction.
By normalising the move to expert care, the film helps consumers feel empowered—not guilty—for prioritising their skin and hair health.
Conclusion: Ending the Era of ‘Nuskhe’, Not the Emotion Behind Them
‘Nuskhon Ka The End’ isn’t about cancelling culture—it’s about evolving with it. Clinikally’s campaign strikes a delicate balance between tradition and transformation. It urges Indian consumers to embrace personalised, expert-led skincare and haircare while still respecting the cultural love behind every home remedy.
In doing so, the brand redefines what it means to care for your skin and hair in today’s world: a thoughtful blend of science, self-love, and cultural respect.
