A Refreshing Break with Coca-Cola and Yash
Coca-Cola has announced superstar Yash as the new face of its Coke Halftime campaign. This campaign emphasizes the importance of taking a refreshing pause amidst daily routines. With Yash’s massive appeal and dynamic presence, Coca-Cola aims to inspire consumers to embrace halftime moments with an ice-cold Coke.
The Campaign Film: A Moment to Recharge
The campaign film, conceptualized by VML Delhi and directed by Kishore Iyyar, is set in a bustling marketplace. In the film, Yash notices a group struggling to assemble a giant cutout. Instead of pushing through with exhaustion, he signals for a break and refreshes himself with a chilled Coca-Cola. After the pause, the group effortlessly completes the task—revealing that the cutout is none other than Yash himself! The ad brilliantly captures the essence of the Coke Halftime campaign: a simple pause can lead to powerful moments.
Coca-Cola’s Perspective on Coke Halftime
Speaking on the campaign, Kaushik Prasad, Senior Director, Marketing, Coca-Cola India & Southwest Asia, said:
“Coca-Cola is all about uplifting everyday moments. Coke Halftime is an invitation to pause, refresh, and enjoy the moment. We’re thrilled to welcome Rocking Star Yash to the Coca-Cola family—his energy and mass appeal perfectly embody the essence of this campaign.”
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Yash on His Partnership with Coca-Cola
Expressing his excitement, Yash shared:
“Halftime isn’t just a break—it’s the spark before the next big moment, and Coke makes every pause feel like a celebration. I’m pleased to partner with Coca-Cola—because with Coke, halftime hits different!”
Where to Catch the Campaign
The Coke Halftime campaign will be promoted extensively across multiple platforms, including:
- IPL broadcasts – Leveraging cricket’s biggest stage to reach millions
- Television – Reaching a wider audience across India
- Digital platforms – Engaging fans on social media and streaming services
Also Read: Zupee’s ‘Extra Winnings’ Campaign Turns Every IPL Six into a Winning Moment
Conclusion: Take a Pause, Refresh, and Recharge
Coca-Cola’s Coke Halftime campaign with Yash serves as a reminder that even the busiest moments deserve a refreshing pause. Whether you’re in the middle of a hectic day or gearing up for a big task, taking a break with a Coke can make all the difference.
Are you ready to embrace your Coke Halftime moment? Grab a Coca-Cola, take a pause, and refresh your day!
