Chhath Puja 2025 is a time when millions across India come together to celebrate faith, purity, and gratitude. Every ritual — from the morning arghya to the evening prayers — revolves around water, symbolizing devotion and renewal.
This year, Crompton Greaves Consumer Electricals Ltd. marked the festival with a heartwarming AI-powered film, highlighting how its products quietly support households, blending tradition, innovation, and trust. The campaign reinforces the brand promise: “Jahan Crompton, Wahan Bharosa.”
Crompton AI Film: Chhath Puja 2025
Generations of Trust Through Crompton Pumps
The film beautifully showcases how Crompton Pumps have been a part of Indian homes for generations, ensuring uninterrupted water supply for ritual baths, festive delicacies like thekua, kheer, and kadua-bhaath, and prayers to the rising and setting sun.
By portraying these moments, the film emphasizes the emotional connection families have with Crompton — a silent companion that has powered Chhath Puja rituals across generations.
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AI-Powered Storytelling Meets Tradition
Speaking about the campaign, Tanmay Prusty, CMO at Crompton, said: “Festivals like Chhath are built on trust and gratitude. We used Artificial Intelligence to showcase how Crompton Pumps have been a trusted companion for generations, capturing the essence of Chhath Puja — water, devotion, and family.”
The film begins with a heartfelt line: “Kyun na har paavan parv ki shuruat, ho Crompton ke saath?”
It seamlessly links the functional reliability of Crompton Pumps to the cultural significance of Chhath Puja, reinforcing trust and tradition.
Peedhi Dar Peedhi: Reliability Across Generations
The campaign’s core message resonates with every Indian household:
“Peedhi dar peedhi, Crompton hai aapka Bharosemand saathi.”
This reinforces Crompton’s position as a trusted brand that delivers reliable performance through every generation, quietly supporting families in their daily and festive lives.
Innovation with a Human Touch
Rajat Chopra, Business Head – Home Electricals & Pumps, adds: “Chhath Puja revolves around water — cleaning homes, preparing traditional delicacies, and offering prayers. Our pumps ensure uninterrupted water supply, enabling families to celebrate joyfully. Crompton combines tradition with innovation to serve households and agriculture alike.”
Crompton continues to lead the residential pumps market, offering energy-efficient, reliable solutions that fulfill household needs while supporting cherished traditions.
Closing: Faith Flows, Trust Follows
Through this AI-powered Chhath Puja film, Crompton celebrates generations of trust, connecting tradition with technology. This Chhath Puja 2025, as families honor the rising and setting sun, Crompton ensures every ritual flows smoothly, proving that where faith flows, trust follows.
