Decathlon, one of India’s most loved sports brands, proudly launches the third edition of its ‘Play Your Own Way’ campaign as the world gears up for International Women’s Day. This year, the initiative challenges traditional definitions of an athlete, emphasizing that a player is not defined by gender but by resilience, passion, and determination.
DECATHLON: Women’s Day Campaign
Empowering Women to Play Without Limits
The ‘Play Your Own Way’ campaign champions the idea that women should not be bound by societal norms but empowered to engage in sports on their own terms. Decathlon goes beyond providing high-quality performance gear; it fosters an inclusive culture where women are recognized and celebrated as athletes, leaders, and professionals.
A Powerful Film That Redefines Women in Sports
At the heart of this campaign is an inspiring film that showcases women excelling in various sports—running, swimming, yoga, and fitness—breaking stereotypes with every move. The message is clear: these are not just women athletes; they are athletes, period.
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Decathlon’s Commitment to Gender Equality
Sankar Chatterjee, CEO at Decathlon India, highlights the campaign’s impact, stating, “In its third edition, the ‘Play Your Own’ campaign is a movement inspiring women to embrace challenges and emerge victorious. Through our internal initiative, #HeroesofDecathlon, we also celebrate the incredible women leading our teams and projects.”
Decathlon’s commitment to gender equality is further reinforced by achieving the EDGE MOVE Certification, an international recognition for fostering a diverse, equitable, and inclusive workplace. As the first sports brand to receive this certification, Decathlon sets a benchmark for fairness, ensuring minimal gender pay gaps and equal growth opportunities.
Join the Movement: Play Your Own Way
This Women’s Day, Decathlon invites everyone to champion inclusivity in sports and celebrate the spirit of play. By breaking barriers and challenging outdated norms, the brand continues to redefine the future of women in sports—one powerful stride at a time.
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Conclusion
Decathlon’s ‘Play Your Own Way’ campaign is more than just a Women’s Day initiative—it is a movement that empowers women to embrace sports without limitations. By challenging outdated norms, celebrating female athletes, and fostering an inclusive culture, Decathlon continues to pave the way for gender equality in sports. As the brand strengthens its commitment with initiatives like #HeroesofDecathlon and the prestigious EDGE MOVE Certification, it reinforces the message that every woman deserves the freedom to play, compete, and thrive—her own way.
