Donear Group, a prominent lifestyle and fashion house, has recently unveiled a music video titled ‘Freedom To Move,’ featuring Bollywood actor Tiger Shroff, Natasha Bharadwaj, and Jannat Zubair Rehmani. The video introduces Neo Stretch Fabric, a cutting-edge four-way stretch fabric designed to prioritize breathability, flexibility, and comfort.
Donear Group Campaign:
Directed by music video director Mihir Gulati and produced by Dreams Vault Media and Bang On Films for Donear Studios, the launch is a celebration of the intersection of entertainment and fashion. Neo Stretch suiting fabrics will be available in various blends, including Polyester Viscose, Cotton, Linen, and Wool. The campaign aims to establish Neo Stretch as a standout product in the specialty fabric market, competing with established names like Liva and Lycra.
Watch Freedom To Move featuring Tiger Shroff, Natasha Bharadwaj and Jannat Zubair here –
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Tiger Shroff’s views:
Shroff said, “I’m absolutely thrilled to be a part of the ‘Freedom To Move’ project. This track is a celebration of comfort allowing me to express myself through the seamless fusion of music and effortless movement. Personally, as someone who incorporates stretching into my pre-performance routine and gymnastics, Neo Stretch has been a game-changer. It eliminates any concerns about comfort, allowing me to stretch according to my flexibility. I’m genuinely excited and can’t wait for everyone to experience the infectious energy we’ve collectively infused into the track.”
Donear Group’s Perspective:
Rajendra V. Agarwal, Managing Director, Donear Industries said, “Choosing Tiger Shroff as the brand ambassador for Neo Stretch was a natural fit. His dynamic energy and effortless style resonate with the essence of our innovative fabric, Neo Stretch. The fabric by Donear Group is our commitment to quality and the relentless pursuit of redefining comfort and fashion. We at Donear believe that with Neo Stretch, we will set new benchmarks in the world of textiles.”
Aakash Mishra, AVP Brand Marketing, Donear Group, said, “The idea behind ‘Freedom To Move’ campaign was to create an experience with a niche for specialty fabrics, and Neo Stretch is our flagship product leading this revolution. We aim to make Neo Stretch the heartbeat of fashion, where every step is a statement, and every move is an expression of absolute freedom. Stay tuned for the exciting journey of innovation and creativity.
Director Mihir Gulati’s Insight:
Director Mihir Gulati on the release expressed, “It was a fun experience directing ‘Freedom To Move’ featuring Tiger, Jannat and Natasha. The concept of the video is to break boundaries and redefine entertainment that aligns with the essence of Neo-Stretch. The song weaves together music, dance and fashion. I can’t wait for audiences to experience the dynamic fusion we’ve created in this campaign.
Bollywood Stylist’s Perspective:
Bollywood stylist Kazim Delhiwala on the launch of the campaign shared, “Creating the wardrobe for Tiger, Jannat and Natasha from the ‘Neo Stretch Freedom To Move’ collection was a creative journey. Every outfit moved so effortlessly with the performers complementing the rhythm and energy of music. It was a fun challenge, and Neo Stretch surely enhances the overall experience making visual narrative come alive without compromising on comfort.
Conclusion:
The ‘Freedom To Move’ campaign by Donear Group, featuring the Neo Stretch Fabric, not only introduces a revolutionary product in the textile industry but also brings together the worlds of entertainment and fashion. With Tiger Shroff as the brand ambassador and a dynamic music video directed by Mihir Gulati, the campaign aims to make Neo Stretch a symbol of innovation, comfort, and style in the world of textiles.
Credits
Produced By- Bang On Films & Dreams Vault Media
Producer ( DVM) – Pratish Khakhkhar & Arvind Rao
Producer ( BOF) – Rahul Shukla
Directed By – Mihir Gulati
Director Of Photography- Rajesh Shukla
Choreographer- Zui Vaidhya
Music – The Jamroom
Lead Copywriter- Kaunteya Goswami
Chief Asst. Director- Rishabh Dang
Line Producer- Tejas Gangurde
Production Designer – Diksha Sharma
