Essilor, a leader in ophthalmic optics, has unveiled its latest brand campaign featuring cricket icon Virat Kohli. The campaign, designed to enhance Essilor’s brand positioning, focuses on promoting the superior product offerings for vision correction needs. Creative agency Network India is behind this multifaceted campaign, set to roll out across television, social media, and digital platforms nationwide.
Essilor Campaign: Highlighting Eyezen Lenses for Digital Device Users
The first phase of the campaign centers around Eyezen, Essilor’s single vision lenses tailored for individuals who spend extended hours on digital devices. The campaign film depicts various scenarios of people facing eye strain and fatigue due to prolonged screen exposure. Virat Kohli explains the benefits of Eyezen lenses, which are engineered to reduce visual fatigue and filter harmful blue-violet light, providing relaxation and protection for the eyes.
Promoting Varilux Lenses for Presbyopia
The second phase of the campaign focuses on Varilux, Essilor’s progressive lenses designed to address vision problems associated with presbyopia. In the campaign film, Kohli is seen advising his former coach, who struggles with non-progressive lenses while using a digital device. Kohli recommends Varilux lenses, which utilize AI technology and a scientific approach to correct presbyopia, ensuring better vision and comfort.
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Essilor’s Commitment to Vision Care
Narasimhan Narayanan, President of EssilorLuxottica South Asia, expressed excitement about continuing the partnership with Virat Kohli. He highlighted Kohli’s widespread appeal and dedication to excellence, aligning perfectly with Essilor’s mission to promote clear and healthy vision across all ages. The campaign aims to raise awareness about advanced vision care technologies through products like Eyezen and Varilux.
Virat Kohli’s Personal Endorsement
Virat Kohli shared his personal experience with Essilor’s Eyezen lenses, praising the relaxation and protection they offer. He emphasized Essilor’s global leadership in vision care innovation and expressed his enthusiasm about promoting their tailor-made products that cater to individual vision needs.
Creative Insights from Network India
Shayondeep Pal, Chief Creative Officer at Network India, provided insights into the campaign’s development. He remarked on the challenge and excitement of creating a script that genuinely reflected Kohli’s real-life use of the brand. Pal emphasized the authenticity required to craft a campaign featuring a celebrity who personally endorses and uses the product.
Integrated Marketing Campaign ft. Virat Kohli
The campaign, featuring Virat Kohli, will be released across TV, social media, and digital channels throughout India. The integrated marketing strategy aims to reach a broad audience, highlighting Essilor’s commitment to revolutionizing vision care through innovative products like Eyezen and Varilux lenses.
Conclusion: Essilor X Virat Kohli
Essilor’s latest campaign with Virat Kohli not only underscores the brand’s commitment to advanced vision care but also leverages Kohli’s widespread influence to promote the benefits of their innovative Eyezen and Varilux lenses. By addressing common vision challenges faced by digital device users and those with presbyopia, the campaign aims to educate and connect with a broad audience. Through authentic storytelling and Kohli’s genuine endorsement, Essilor continues to lead the way in revolutionizing eye care, ensuring clear and healthy vision for people of all ages.
