Eureka Forbes has launched a compelling new TV commercial that sheds light on the hidden health dangers of unsafe drinking water and the economic hesitation many families face in maintaining water purifiers.
The TVC tells a poignant story: a young boy falls ill due to unsafe water consumption, and his father regretfully admits he avoided buying a purifier because of the recurring cost of frequent filter changes. This emotional narrative aims to drive home the importance of long-term, affordable water purification.
Eureka Forbes: Introducing Longlife Nanopore Filter Technology
As part of the campaign, Eureka Forbes unveiled its latest Aquaguard range of water purifiers featuring Longlife Nanopore Filter Technology. The standout feature? A 2-year filter life—a significant leap that reduces the need for regular replacements and ensures consistent water quality with minimal hassle.
This innovation directly addresses one of the most common barriers to purchasing and maintaining water purifiers: high maintenance costs. The new Aquaguard models are designed to make clean drinking water more accessible and cost-effective for Indian households.
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Breaking the Myth: Clean Water Doesn’t Have to Be Expensive
Anurag Kumar, Chief Growth Officer at Eureka Forbes, emphasized the brand’s commitment to making safe drinking water a reality for every Indian household.
“With our new range of Aquaguard water purifiers featuring a 2-year filter life, we are not only simplifying water purification but also making it more affordable. Our TVC captures the emotional and practical side of this issue while reinforcing our brand’s promise—Long-life Filters for Lifelong protection,” said Kumar.
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A Relatable, Impactful Narrative
The ad resonates with millions of Indian families who delay or avoid investing in water purification due to hidden long-term costs. By showing the emotional consequences of this choice, Eureka Forbes positions its new Aquaguard range as both a health necessity and an economically wise investment.
