Fiama Men, a well-known brand in the personal care industry, has recently launched a new range of Charcoal and Grapefruit gel bars and shower gel for men. To promote this new range, the brand has developed a new TVC, featuring their brand ambassador, the famous cricketer Shubman Gill. Brand David has conceptualized the film. And it is produced by Caffeine Films LLP, and directed by Aarti Desai.
The main aim of this new brand campaign is to break the myth that showering is just a chore for men. The campaign highlights the fact that men also enjoy a refreshing shower routine and that it can be a fun and enjoyable experience. The brand has conducted a survey that reveals that more than 60% of men not only have a fixed showering routine but also enjoy upbeat music while taking a shower. In addition, more than 65% of young men consider Bluetooth speakers and a curated playlist as perfect partners for a great showering experience.
The new TVC showcases a foot-tapping experience with Shubman Gill as the shower ambassador. The film presents a rhythmic visual narrative set on a chartbuster Bollywood song- “Kaala Chasma”, portraying the everyday fun shower routine that many young men are increasingly adopting. According to the brand, the new Fiama Men Charcoal and Grapefruit gel bar and shower gel, with its refreshing skin feel, adds to this new-age shower experience.
Aarti Desai, the campaign’s creative director, added, “The category for Men’s soap can be pretty clinical and vanilla. We wanted to create a mood of freshness with a whole lot of fun added to it and to see Shubman Gill having a blast in the shower.”
Speaking on the launch, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited stated, “Looking and feeling good both are at the core of grooming today. Every individual has a different perspective, be it the choice of grooming products or their shower preferences. Fiama Men is at the forefront of this new wave of grooming and feeling good that truly begins in the shower. The new Charcoal & Grapefruit gel bathing bar and shower gel, designed to elevate the everyday bathing experience, tap into the shower mood of young men. Fiama Men with Shubman Gill as the new shower ambassador is set to enrich grooming experiences.”
Fiama Men has always been committed to providing high-quality personal care products to its customers. The new range of Charcoal and Grapefruit gel bar and shower gel for men is no exception. It is enriched with natural ingredients and provides a refreshing and invigorating shower experience. With the addition of Shubman Gill as their brand ambassador, Fiama Men has taken another step towards reaching out to its target audience.
So, Fiama Men’s new TVC with Shubman Gill as their brand ambassador is a fun and refreshing take on men’s shower routines. The brand’s new range of Charcoal and Grapefruit gel bar and shower gel for men is enriched with natural ingredients, providing a refreshing and invigorating shower experience. With Shubman Gill leading the charge, Fiama Men is showing that taking a shower can be a fun and enjoyable experience for men. It’s a relatable campaign that’s sure to resonate with young men who want to feel good while they soap up.
