In the dynamic world of Bollywood, the battle for attention is as fierce as the action on the silver screen. This time, the spotlight is firmly on the much-anticipated movie “Fighter,” starring the powerhouse trio of Hrithik Roshan, Deepika Padukone, and Anil Kapoor. What sets this film apart is not just its star-studded cast but the groundbreaking marketing campaign orchestrated by the creative minds at Khushi Advertising.
‘Fighter’ Taking Flight with Khushi Advertising
The Mahim Causeway Garden, known for its avant-garde out-of-home (OOH) innovations, became the canvas for Khushi Advertising’s magnum opus. A 10 feet rotating 3D jet plane took center stage, complete with engine thrust and smoke effects, symbolizing the iconic Fighter jet. This installation, enveloped by a 10×10 feet LED display featuring the movie’s stars, transformed the garden into a dynamic space that perfectly captured the essence of Fighter’s high-flying action.
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Anamorphic Delight of ‘Fighter’ Across Key Locations
Khushi’s creative team didn’t stop at Mahim Causeway Garden; they took the campaign to new heights – quite literally. They employed LED screens with anamorphic content depicting Fighter jets soaring against the backdrop of the tricolour. This content adorned key locations, including Mumbai’s Priyadarshini Skywalk at Sion and Vakola Flyover, Delhi’s DLF Promenade Mall and Bangalore’s Garuda Mall.
‘Fighter’ Buzzing Across India’s Hotspots
The brilliance of Khushi Advertising lies in its strategic deployment of ambient branding. Malls, airports, coffee shops, and OOH spaces across India became the battleground for Fighter’s promotional onslaught. The resonance created among moviegoers, industry stakeholders, and the general public was nothing short of a marketing triumph.
Nishank Joshi’s experience
Nishank Joshi, CMO, Nexus Malls, added, “Collaborating with Khushi on the Fighter marketing campaign was a game-changer for us. The branding installations at our malls and ambient branding not only added an aesthetic appeal, but also generated tremendous footfall. We’re always eager to be part of a campaign that effortlessly blends entertainment and marketing.”
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Khushi Advertising’s Triumph and Innovation
Vishnu Telang, CEO, Khushi Advertising, said, “At Khushi, we believe in pushing the boundaries of conventional marketing. Fighter presented an exciting challenge, and our team’s dedication and creativity shone through. The success of this campaign is a testament to our commitment to deliver impactful and memorable experiences. Including high footfall avenues such as malls, airports, coffee shops along with traditional outdoor media helped spread awareness where it matters most. The innovations grabbed attention and added the much-needed WOW Factor to the Fighter campaign.”
Conclusion
In conclusion, Khushi Advertising’s innovative approach to marketing has undoubtedly set a new standard in the industry. As Fighter prepares to take off on the big screen, its journey has been paved with creative brilliance, strategic precision, and a touch of Khushi magic that promises to leave a lasting impact on both the audience and the world of Bollywood marketing. Get ready for a cinematic experience that begins even before the opening credits roll – courtesy of Khushi Advertising’s sky-high vision for Fighter.
