Flipkart has unveiled an upgraded version of its Flipkart Plus loyalty programme through a quirky and heartwarming new campaign. Conceptualised by Boat House Media in collaboration with FCB Kinnect, the campaign showcases how everyday shopping on Flipkart is now more rewarding than ever—thanks to SuperCoins and a slew of new benefits designed to deliver daily value to its most engaged customers.
What’s New in Flipkart Plus?
Unlike traditional subscription-based loyalty programmes, Flipkart Plus is completely free to join and is based on a customer’s activity rather than a membership fee. Here’s what’s new:
- SuperCoins on Every Purchase: Customers now earn SuperCoins on every transaction, which offer an additional 5% off across product categories like electronics, fashion, and daily essentials.
- Bank Offers & Sale Access: Members get early access to major sales and exclusive bank offers, making high-demand shopping windows more rewarding.
- Post-order Rewards: With every order, users can unlock perks like gift cards, coupons, and surprise treats.
- No Subscription Fee: Access to all these benefits remains free, reaffirming Flipkart’s commitment to democratizing smart shopping.
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The Campaign Film: Skateboarding Seniors and Super Savings
The new digital film breathes life into Flipkart’s upgraded loyalty pitch. Set on a breezy terrace, the ad features an elderly couple—Dadaji showing off skateboarding skills while Dadiji explains the perks of SuperCoins. From discounts on fashion and gadgets to savings on essentials, the message is clear: “SuperCoins matlab Super Savings.” The ad wraps with a cheerful dance, perfectly capturing the spirit of value and joy.
Rahat Patel on the Future of Flipkart Plus
Rahat Patel, Vice President – Loyalty at Flipkart, shared the brand’s broader vision: “Flipkart Plus aims at delivering unmatched value to its customers every single day… SuperCoins can be redeemed across our entire selection of products. During our major shopping events, Plus members unlock early access and exclusive bank offers. With Plus Treats and everyday value, we want every Flipkart interaction to be smarter and more rewarding.”
Wider Reach, Deeper Impact
To ensure the campaign connects across India’s diverse audiences, the film will be released in multiple languages, including Hindi and Kannada. This multilingual approach reinforces Flipkart’s intent to make smart shopping accessible and culturally resonant.
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Conclusion: Loyalty that Feels Like a Gift
With Flipkart Plus 2.0, the e-commerce giant is redefining what loyalty means in the digital age. By ditching subscription fees and offering tangible, daily benefits through SuperCoins and early access perks, Flipkart is doubling down on value. And with a charming campaign to match, it proves that loyalty can be both fun and functional.
