Flipkart, one of India’s leading e-commerce platforms, has launched its first-ever Gudi Padwa campaign, conceptualized and executed by the Wit & Chai Group. The campaign aims to strengthen Flipkart’s presence in Maharashtra by celebrating the rich traditions of Gudi Padwa and showcasing how festive shopping has evolved over three decades.
Flipkart’s Gudi Padwa Ad
A Nostalgic Celebration of Shopping Traditions
The campaign film, created by Wit & Chai Group, takes viewers on a journey through the 1970s, 2000s, and 2025, highlighting how shopping habits have changed while the excitement of festive shopping remains constant. The film is infused with Marathi traditions, rhythmic folk-style narration, and a relatable family setup, making it deeply engaging for Maharashtrian audiences.
A Unique Maharashtrian Festive Experience
Suyash Lahoti, partner at Wit & Chai Group, shared his insights on the campaign’s creative approach:
“With this campaign, we wanted to do more than just celebrate Gudi Padwa. We aimed to create something that feels truly Maharashtrian—something that only Flipkart could own. The campaign is distinct, memorable, and deeply rooted in the way Maharashtra celebrates festivals. From nostalgic storytelling to modern shopping convenience, this film blends tradition with the present in a way that feels fun, relevant, and functional.”
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Flipkart’s Vision for Cultural Engagement
Pratik Shetty, senior director, head of marketing and media at Flipkart, emphasized the brand’s commitment to cultural diversity:
“At Flipkart, we believe in celebrating the rich cultural diversity of India by creating meaningful experiences that resonate with our customers. With this campaign, we’ve blended nostalgia, humor, and Maharashtra’s rich heritage to show that while times change, the excitement of festive shopping remains constant. Flipkart continues to be the go-to destination for customers looking to celebrate with ease, tradition, and joy.”
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Digital Launch Across Multiple Platforms
The campaign will be rolled out across various digital platforms, including YouTube, Facebook, Instagram, X, and OTT platforms, ensuring maximum reach and engagement among audiences celebrating Gudi Padwa.
Conclusion: Flipkart’s Gudi Padwa Ad
Flipkart’s Gudi Padwa campaign masterfully captures the essence of festive shopping by blending tradition with modern convenience. Through a well-crafted narrative spanning three decades, the campaign reinforces Flipkart’s position as a trusted shopping destination while celebrating Maharashtra’s cultural heritage. As the festival season approaches, Flipkart invites customers to relive nostalgic shopping moments and embrace the joy of shopping with convenience and tradition.
