Leading travel booking platform Goibibo has announced Indian cricketer Rishabh Pant as its new brand face. The campaign, executed by Restless, a division of MagicCircle Communications, cleverly repurposes Sunil Gavaskar’s famous phrase, “Stupid, Stupid, Stupid,” into a lighthearted take on travel plans.
Goibibo’s Fun Travel Campaign
The Playful Banter Between Rishabh Pant and Sunil Gavaskar
The campaign brings together two cricketing legends from different generations—Sunil Gavaskar and Rishabh Pant—infusing humor into travel decision-making. Pant, known for his fearless cricketing style, mimics Gavaskar’s well-known taunt in a fun, engaging manner, making travel planning an entertaining affair.
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Raj Rishi Singh on the Collaboration
Raj Rishi Singh, Chief Marketing Officer at Goibibo, shared insights on the collaboration:
“Renowned for his spontaneous style of play, playful attitude, and vibrant personality, Rishabh Pant is the ideal choice to represent Goibibo—bringing the same energy and enthusiasm to travel that he does to cricket.”
Rishabh Pant and Sunil Gavaskar’s Take
Expressing his excitement, Rishabh Pant stated: “I am pleased to partner with Goibibo, a brand I resonate with as youthful and dynamic. It was extremely exciting to work with Sunil Gavaskar sir for this campaign.”
Meanwhile, Sunil Gavaskar sportingly responded: “I have always believed players have every right to come back at comments about them. I see the funny side of the concept and don’t mind fun being poked back at me.”
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The Creative Vision Behind the Campaign
Shray Chawla and Akshit VS, Executive Creative Directors at Restless, highlighted how rare such an opportunity was: “This is one of those ideas where there’s a really slim chance of stars aligning. But kudos to both Sunil Gavaskar sir and Rishabh Pant for being sporty about it. And of course, Goibibo for believing in a… stupid, stupid, STUPID idea. Pun intended.”
Final Thoughts
Goibibo’s latest campaign is a perfect blend of nostalgia, humor, and marketing brilliance. By leveraging iconic cricket moments and infusing them into the brand’s messaging, Goibibo ensures its audience stays entertained while making informed travel choices.
