Fortune Soya Chunks, a flagship brand under AWL Agri Business Ltd (formerly Adani Wilmar Limited), is celebrating 25 years of nourishing Indian homes with an exciting new collaboration. In a first-of-its-kind initiative, cricket legend Sourav Ganguly joins hands with celebrity chef Sanjyot Keer in an exclusive 45-minute video that blends food, fitness, and unforgettable cricket stories.
Fortune Soya Chunks: Sourav Ganguly & Sanjyot Keer
A Celebration of Food, Fitness, and Friendship
This isn’t your typical brand film. It’s a refreshing and intimate exploration of how food fuels greatness — both on and off the field. The video reveals a lesser-known, more personal side of Sourav Ganguly, as he engages in candid conversations and shares anecdotes from his cricketing career.
The centrepiece of this interaction? A delicious Peri Peri Mexican Bowl made using Fortune Soya Chunks — a dish that showcases the product’s nutritional value and culinary adaptability.
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Fortune Soya Chunks: The Power of Protein in Everyday Life
As a rich source of plant-based protein, Fortune Soya Chunks are ideal for athletes and health-conscious individuals alike. During the video, Ganguly emphasizes the vital role nutrition played throughout his sporting journey, reinforcing how a balanced diet can contribute to peak performance and long-term wellness.
Chef Sanjyot Keer complements the conversation with his expertise in transforming simple ingredients into gourmet experiences — adding that “healthy food doesn’t have to be boring.”
Banao Kuchh Hatke: Fortune’s Bold Brand Philosophy
With the tagline “Banao Kuchh Hatke”, Fortune Soya Chunks champions the idea of eating healthy without compromising on taste or creativity. Whether it’s desi dishes or global recipes, these soya chunks bring versatility to the kitchen table.
Jignesh Shah, Head – Media and Digital Marketing at AWL Agri Business Ltd, stated,
“This video is more than a conversation. It’s a celebration of nutrition, versatility, and the powerful stories that connect food with achievement.”
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Where to Watch and What to Expect
Launched across digital and social media platforms, the video is designed to resonate with audiences of all ages. Whether you’re a cricket fan, a foodie, or someone looking for protein-rich meals, this engaging format delivers inspiration with every frame.
You’ll laugh, learn, and maybe even try cooking up your own hatke version of the Peri Peri Mexican Bowl!
Conclusion
This unique collaboration between Fortune Soya Chunks, Sourav Ganguly, and chef Sanjyot Keer blurs the lines between sport and sustenance. As Fortune celebrates 25 years of nourishing India, this campaign not only honors its legacy but also redefines how we think about healthy eating. With equal parts nostalgia, flavour, and fun — this is one culinary conversation you won’t want to miss.
