The world has always seen a gender gap in business and entrepreneurship opportunities, but several initiatives and organizations are now determined to bridge this gap. One such effort is the collaboration between the FMCG company Britannia and tech giant Google to empower women entrepreneurs.
Britannia Industries launched the fourth edition of “Britannia Marie Gold My Startup Season 4” in collaboration with Google. This initiative aims to empower women entrepreneurs by providing financial assistance, business skills training, and access to digital resources.
Under this program, at least 10 selected participants will receive INR 10 lakhs in funding and business literacy training in collaboration with Google through the Women Will program. Upon completion of the training, participants will also receive certificates.
Inspired by WomenWill, Google is committed to supporting this community through its platforms and skill programs.
This partnership is a continuation of Britannia’s efforts to support and empower women entrepreneurs through the Marie Gold My Startup campaign. In previous seasons, the campaign provided financial assistance and skill training to Indian housewives and helped them access the internet to grow their businesses.
The Marie Gold My Startup campaign has completed three successful seasons to support women entrepreneurs. The second edition provided 10,000 housewives with financial literacy training, and the third season helped homemakers to connect to the Internet to grow their businesses.
These are the winners of the Marie Gold Startup Campaign Season 3.
Amit Doshi, CMO of Britannia said, “At Britannia, we believe in the power of women and their potential to create and innovate. The My Startup Contest for women is a testament to our commitment to promoting women entrepreneurship through affirmative action. Marie Gold is an active partner in the lives of women across India, who’re brimming with ideas, and we’re proud to be enablers. We’re looking forward to creating an equitable ecosystem where budding entrepreneurs get all the tools they need – funding, mentorship and a network to transform themselves and India’s economy.”
“Britannia Marie Gold has a decades-long association with India’s homemakers. We’ve run three successful seasons of the Marie Gold My Startup initiative, and around 4 million applications were received from women across the country, of which around 60 percent are from non-metro areas. This year, we have tied up with Google to provide digital business skilling resources to aspiring women entrepreneurs, with an aim to make their startup journey enriching, satisfying and sustainable,” Amit Doshi, Chief Marketing Officer, Britannia Industries Ltd commented on the launch.
Google India, Director of Customer Solutions, Shalini Puchalpalli said, “Technology can help any business grow, but for that, the leaders of these businesses and the people working for them should have the right skills. It’s a must-have for all types of businesses around the world, especially women entrepreneurs – whether they’re small business owners, manufacturers, developers, or start-ups.”
This collaboration between Britannia and Google is a valuable opportunity for women entrepreneurs to turn their ideas into thriving businesses with the help of financial assistance and skill training.
Check out the film campaign below conceptualized by Talented and produced by Little Giant Films.
“Lots of times life takes over, and dreams remain… Well, just dreams. I feel the core idea of this campaign, which is to give women a second chance later in their lives to realise their dreams and aspirations, has tremendous potential. What we have tried to achieve through the filming of this spot is to create the right mood and texture, in the process adding the required emotional resonance needed for the audience to connect with and relate to the core idea of the campaign,” said Robbie Grewal, Director, Little Giant Films.
Aarushi Periwal & and Binaifer Dulani, Creatives & Founding Members at Talented said, “Women often put the needs of others before their own, and their dreams and passions can start to fade. But by looking back at their younger selves, they can reignite that passion and pursue their goals with renewed vigour, knowing that their success is not only for themselves, but for the generations of women who will come after them. According to a World Bank study, only 7 out of every 100 entrepreneurs are women. That’s a glaring gap to be filled, and this film is not just to motivate, but also to solve for some of the roadblocks faced by women. Along with our director, Robbie, strategy consultant Sumera, Little Giant Films, and Britannia, we’ve tried to show these women the possibility of making it happen.”
Entries for the Britannia MyStartup Contest are open until 15th February 2023. Winners will be announced in March. The full terms and conditions of this initiative can be found at https://britanniamystartup.com/.
We highly appreciate the initiative taken by Britannia and Google to empower women entrepreneurs. This is a great step towards closing the gender gap in business and entrepreneurship opportunities. We are sure that this collaboration will provide the necessary resources for women entrepreneurs to make their dreams a reality.
