FUJIFILM India, a leader in advanced imaging and healthcare technology, has launched its second brand film titled “Maa’s Fight Through My Eyes” as part of its “Stories of More Smiles” series. This touching brand film is inspired by a real-life success story and is part of the company’s ongoing social campaign, “Find It Early, Fight It Early”, aimed at raising awareness about breast cancer and the importance of early detection.
FUJIFILM India Breast Cancer Awareness Film
A Powerful Social Initiative: “Find It Early, Fight It Early”
FUJIFILM India’s breast cancer awareness campaign, “Find It Early, Fight It Early”, is designed to encourage communities to engage in breast cancer awareness activities. The initiative emphasizes the significance of early self-examination and mammography in symptomatic cases. It also involves educational on-ground activities to raise awareness about the importance of detecting breast cancer early. A key moment in this campaign is a real-life story from Berhampore, West Bengal, where a breast cancer patient was diagnosed early and received treatment support through FUJIFILM India’s CSR initiative.
The Heartfelt Brand Film: A Daughter’s Perspective
The brand film “Maa’s Fight Through My Eyes” tells the moving story of a breast cancer survivor through the eyes of her daughter. Shot in the vibrant backdrop of Berhampore, the narrative captures the emotional journey of the survivor’s family from despair to hope. The film highlights the contributions of two compassionate medical professionals, Paromita and Ipsita, who bring dedication and care to the fight against cancer.
FUJIFILM’s advanced mammography technology plays a central role in the narrative, showcasing how early detection can make a transformative difference in the battle against breast cancer. The film poignantly portrays the emotional highs and lows of the survivor’s journey, ultimately concluding on a hopeful note as the survivor not only conquers cancer but also becomes an advocate for awareness, spreading the message to other women.
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A Commitment to Empathy and Innovation in Healthcare
Koji Wada, Managing Director of FUJIFILM India, emphasized the company’s commitment to innovation and patient care: “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group Purpose of ‘Giving Our World More Smiles.’ This brand film reflects our dedication to creating awareness about early detection and showcasing how our solutions can make a meaningful impact.”
The film encapsulates FUJIFILM India’s core values of empathy, expertise, and innovation. It reaffirms the company’s role in leading the way in healthcare, particularly in the area of diagnostic imaging, and its continuous efforts to make a positive difference in society.
A Reflection of FUJIFILM India’s Ethos
Abhi Shekhar Singh, Vertical Head of Corporate Communications & CSR at FUJIFILM India, shared his enthusiasm for the campaign: “This is the second film in the ‘Stories of More Smiles’ series, and it continues to highlight stories that matter to society. The film beautifully captures the truth of the survivor’s journey, from diagnosis to post-recovery. It’s a reflection of FUJIFILM India’s ethos as a healthcare brand dedicated to service and empathy.”
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Conclusion
FUJIFILM India’s latest brand film is more than just a cinematic project; it is a message of empowerment and resilience. It serves as a reminder of the importance of early breast cancer detection and how technological advancements, coupled with compassionate care, can help save lives.
By blending empathy, innovation, and dedication, FUJIFILM India continues to lead the charge in raising awareness about breast cancer and advocating for proactive health management. The company’s efforts are a testament to the power of healthcare innovations in transforming lives and inspiring a brighter, healthier future for all.
