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Havells Launches Grooming Campaign with Vicky Kaushal

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Havells India Limited, a leading name in Fast Moving Electrical Goods (FMEG) and consumer durables, has launched two captivating campaigns starring Bollywood icon Vicky Kaushal. Focused on their advanced grooming range, the campaigns deliver a compelling message: #TakeChargeofYourLook.

Designed for modern men, Havells’ Super Grooming Kit and trimmers offer precision and versatility, making everyday grooming effortless. Conceptualized by 82.5 Communications, the campaign celebrates self-expression and individuality, empowering consumers to embrace their personal style journey with confidence.

Havells: Innovative Grooming for the Modern Man

At the heart of Havells’ grooming solutions lies their commitment to innovation. With customizable features, these products cater to diverse grooming needs, offering easy-to-use, efficient, and stylish tools.

Deepak Bansal, SBU Head – Electric Consumer Durables, Havells India, shared, “Young consumers today see grooming as an extension of their personality. With our advanced grooming range, we deliver solutions that resonate with their lifestyle, inspiring them to embrace confidence early on.”

The #TakeChargeofYourLook Campaign: Stories of Empowerment and Style

The campaign features two unique films showcasing the transformative power of grooming:

  1. Light-hearted Precision with Vicky Kaushal
    The first film is a playful take on an everyday moment, highlighting the effortless precision of Havells’ Super Grooming Kit. The humorous exchange between Vicky Kaushal and his neighbor underscores how easily the product delivers superior results.
  2. Empowerment through Grooming
    In the second film, Vicky Kaushal mentors his friends on navigating personal and professional challenges. By taking charge of their appearance, they unlock confidence and realize their full potential.

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Vicky Kaushal: The Perfect Brand Ambassador

As a youth icon, Vicky Kaushal’s relatability and style make him the ideal face for the ‘Take Charge of Your Look’ campaign. Rohit Kapoor, EVP of Marketing Communications at Havells India, noted, “Vicky embodies charisma and self-assurance, perfectly aligning with our vision of empowering individuals through grooming.”

Chandana Agarwal, President of 82.5 North and East, added, “Our campaign highlights grooming as more than just aesthetics—it’s about empowerment and making a mark in life.”

Also Read: Karan Johar & Ananya Panday Bring Star Power to Rajdhani Besan Campaign

A Digital and BTL Push for Maximum Impact

The campaign is set to roll out across digital platforms and below-the-line (BTL) activations, ensuring widespread consumer engagement. Preeta Mathur, ECD at 82.5 North, remarked, “#TakeChargeofYourLook isn’t just a slogan; it’s a movement to inspire self-expression. With Vicky Kaushal leading the charge, we’re confident in its impact.”

Conclusion

Havells, in collaboration with Vicky Kaushal, is transforming men’s grooming with innovative tools and empowering campaigns. By encouraging individuals to #TakeChargeofYourLook, the brand inspires confidence, individuality, and style. Whether it’s through precision tools or empowering stories, Havells is redefining grooming for the modern man.

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