G-SHOCK, the iconic Casio watch brand, has teamed up with actor Vicky Kaushal for a stirring new campaign titled “Rise Above the Shocks.” With a strong focus on personal resilience and fearless authenticity, the campaign resonates deeply with today’s generation — one that’s learning to navigate setbacks, pressure, and expectations on its own terms.
G-SHOCK x Vicky Kaushal
Celebrating the Spirit of Resilience
At the heart of the campaign is G-SHOCK’s enduring message — Rise Above the Shocks. It’s not just about the physical toughness of the watches, but the inner strength of a generation rewriting what toughness means.
The campaign connects with youth who carry the grit to move forward, silently but steadily. G-SHOCK uses this platform to present not only its durable timepieces but also a lifestyle rooted in boldness, authenticity, and perseverance.
A Legacy Watch for a New Era
Central to the campaign is the DW-5000R — a contemporary upgrade of the first-ever G-SHOCK. With its minimalist square face, resilient resin body, and classic street-style vibe, the watch is a tribute to G-SHOCK’s origin story. Also featured are fan-favourite models like the GA-2100, DW-5600, and GA-110 — all synonymous with strength, functionality, and edgy design.
Vicky Kaushal: The Face of Modern Toughness
As the face of the campaign, Vicky Kaushal lends authenticity and gravity to the message. Known for his grounded nature and intense performances, Kaushal embodies the ethos of rising above challenges — quietly, powerfully, and relentlessly.
“There is strength in silence and power in perseverance,” says Kaushal. “Rise Above the Shocks is for everyone who’s had the resilience to keep going, and that’s exactly what G-SHOCK represents.”
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A Vision Brought to Life by Method Productions
The creative execution of the campaign was led by Method Productions, with producer Ravneet Mahajan and director John Fredrick Peter at the helm. Their collaboration brings cinematic visuals and emotional storytelling together, allowing the campaign to connect meaningfully with its audience.
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Conclusion: More Than a Watch, It’s a Mindset
G-SHOCK’s Rise Above the Shocks is not just a campaign; it’s a call to action — to remain unshaken, to persevere with purpose, and to wear your journey with pride. With Vicky Kaushal leading the charge, G-SHOCK continues to be more than just a watch — it’s a symbol of enduring spirit and self-belief.
