Gap launches a Fall 2024 campaign, titled “Get Loose,” is a vibrant celebration of the brand’s 55-year legacy in denim. This season, Gap takes its heritage to new heights with a collection that emphasizes creativity, individuality, and movement. The campaign stars GRAMMY®-nominated global pop icon Troye Sivan and the electrifying dance group CDK Company, under the expert direction and choreography of Sergio Reis.
Gap’s Fall Campaign- ” Get Loose”
A Dynamic Collaboration: Troye Sivan and CDK Company
The campaign film, set to Thundercat’s viral hit “Funny Thing,” reunites Sivan and Reis, creating a visual masterpiece that blends music, fashion, and dance. Directed by Dan Martensen, the film captures the fluidity and freedom of movement as the dancers showcase Gap’s new fall denim collection. The loose-fit styles inspire self-expression, making the denim as dynamic as the performers themselves.
Showcasing Gap’s Fall Denim Collection
Gap’s fall denim collection is the true star of the campaign, offering endless possibilities for personal style. Troye Sivan, known for his distinctive sound and fashion sense, perfectly embodies the collection’s ethos. He is seen wearing the Men’s Baggy Jean in a rigid dark wash paired with a Supima® Relaxed Tee, as well as the ‘90s Loose Cargo Jean styled with a Heavyweight Zip Hoodie and Corduroy Jacket.
The dancers, too, are decked out in Gap’s latest styles, including women’s Baggy, Extra Baggy, and Horseshoe Jeans, and men’s ’90s Loose Jeans, Baggy Jeans, and Denim Cargos. These versatile pieces are paired with classic tees, shirting, and utility items, all celebrating a “get loose” mindset.
Fashion as Entertainment: Mark Breitbard’s Vision
Mark Breitbard, President and CEO of Gap, reflects on the campaign’s significance: “This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression. Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.”
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Troye Sivan: The Perfect Fit for Gap
Troye Sivan, who has captured the hearts of millions with his electro-pop sound and unique style, shares his enthusiasm for being part of the campaign. “Being part of the Gap campaign and wearing their denim feels like a perfect fit,” Sivan said. “Dance has become a staple in my life, giving me confidence and a sense of timeless cool. I’m honored to be part of something that embodies such effortless style and self-expression.”
Conclusion
Gap’s Fall 2024 collection is more than just clothing; it’s a canvas for creativity. The campaign encourages everyone to embrace their unique style, get loose, and express themselves freely through the versatile and stylish pieces in Gap’s latest denim lineup.
