Wipro Consumer Care and Lighting has unveiled a new, entertaining TVC for its dishwash gel brand Giffy, turning everyday kitchen cleaning into a high-energy cinematic experience. The campaign, titled ‘Dishwash ka Baahubali’, stars South Indian cinema icons Sathyaraj and Ramya Krishnan, famously known for their roles as Katappa and Sivagami in Baahubali.
This fun yet powerful ad positions Giffy dishwash gel as the ultimate grease fighter for Indian kitchens.
Giffy X Katappa & Sivagami
The Plot: A Battle Against Stubborn Grease
Set in a regular Indian home, the ad features the iconic duo engaged in a dramatic and humorous “war” against stubborn kitchen grease. Using Giffy dishwash gel, they conquer the mess with ease, demonstrating how tough grease meets its match.
The action-packed visuals and witty execution not only entertain but also drive home the core message: Giffy cleans faster, better, and with less effort—especially in Indian cooking, which often includes heavy spices and oils.
Why This Giffy Campaign Works
According to S Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting:
“Giffy was created to deliver powerful cleaning for Indian households. With this campaign, we wanted to communicate our core promise in a way that feels relatable yet engaging. Sathyaraj and RamyaAKrishnan help us tell this story effectively.”
The use of familiar, beloved characters adds a layer of emotional connect while also creating strong brand recall.
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Powerful Cleaning in Refreshing Variants
Giffy dishwash gel comes in three effective variants:
- Lemon
- Green Lime
- Enzymes
These variants not only remove tough grease and grime but also leave behind a refreshing fragrance, making your kitchen smell as clean as your utensils.
Pricing and Availability
Giffy is available in:
- 750ml bottle – ₹205
- 2L refill pack – ₹420
You can buy Giffy dishwash gel from all leading retail stores and e-commerce platforms including Amazon, Flipkart, BigBasket, and JioMart.
Conclusion: A Blockbuster in Your Kitchen
With the ‘Dishwash ka Baahubali’ campaign, Giffy dishwash gel has successfully blended entertainment and practicality. Featuring powerful performances by Sathyaraj and Ramya Krishnan, the campaign not only entertains but also reinforces Giffy’s core promise: tough on grease, gentle on hands, and refreshingly fragrant.
Whether you’re dealing with post-cooking chaos or everyday cleaning, Giffy proves to be the real hero of your kitchen.
