Furniture holds a special place in our homes. It not only provides comfort and convenience but becomes an integral part of our lives, witnessing and participating in our most cherished moments. Recognizing the deep emotional connection people develop with their furniture over time, Godrej Interio, a business of Godrej & Boyce, has launched its captivating campaign titled “Welcome to the Family.” Created in collaboration with Supari Studios, this film series takes viewers on a heartwarming journey through the eyes of a charming and unexpected narrator—the furniture itself.
Slice-of-Life In ‘Welcome To The Family’: The Mehra Family
The campaign, comprising five films, presents a slice-of-life depiction of the Mehra family, a quintessential Indian household. Through clever storytelling and a fusion of wit and emotions, the series invites audiences into a world where everyday magic intertwines with warm moments that resonate within every home. Each film showcases the unique features of Godrej Interio’s furniture and highlights how these attributes have solidified their indispensable role in the family’s life.
Film 1:
Film 2:
Film 3:
Film 4:
Film 5:
Godrej Interio’s superior furniture designs are meticulously crafted to cater to the needs of Indian families, considering their dynamics, lifestyles, and aspirations. The campaign captures not only the style, comfort, and convenience provided by the furniture but also the profound sense of belonging it evokes over time. Just like a family member, furniture becomes an active participant in special moments and cherished memories, enriching the lives of generations.
Insights From Sumeet Bhojani
Sumeet Bhojani, the head of marketing communications at Godrej Interio, shared insights into the campaign, stating, “Godrej Interio has been an integral part of Indian families across generations. Our research has consistently shown that consumers develop a special bond with their furniture over time. A piece of furniture becomes like a family member, sharing in the family’s journey and creating lasting memories. The ‘Welcome to the Family’ films capture this emotion. They creatively showcase contemporary and multifunctional furniture designed to support the modern lives of consumers. This campaign reinforces the love and support we have received from our consumers for over a century.”
Collaboration And Creative Integration For “Welcome To The Family”
The collaboration between Godrej Interio and Supari Studios has resulted in a series that resonates with families across India. Akshat Gupt, the chief creative officer of Supari Studios, expressed his enthusiasm for the project, saying, “We thoroughly enjoyed creating the ‘Welcome to the Family’ series for Godrej Interio. By using relatable family experiences, we seamlessly integrated the brand’s products into engaging stories that all families can connect with.”
Accessible In Multiple Languages
To ensure wider accessibility, the campaign will be available in multiple languages, including Telugu, Kannada, Bengali, Malayalam, and Tamil, in addition to English and Hindi. The films will be accessible through YouTube, the brand’s social media platforms, and select OTT platforms.
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Godrej Interio’s ‘Welcome To The Family’ Campaign Honors The Emotional Bond With Furniture
Godrej Interio’s “Welcome to the Family” campaign celebrates the cherished bond people share with their furniture. Through creative storytelling and product integration, the series reminds us that furniture is not just an object; it becomes a treasured companion, woven into the fabric of our lives. As families create new memories, Godrej Interio stands alongside them, continuing to provide contemporary and multifunctional furniture that enriches their modern lifestyles.
Credits:
Conceptualized and designed by Supari Studios
Client- Godrej Interio
Client POCs– Rohit Gondhalekar
Artists– Sunny Ghanshani, Sunil Shroff, Ritvik, Anshu Varshney, Radhika, Sarah
CCO– Akshat Gupt
COO– Manoti Jain
Account Director/ Tribe Leads– Anuj Rai
Lead Producer– Inhouse Producer Supari Studios- Prachi Vasant
Creative Producer– Inhouse Producer Supari Studios- Vama Sakariya
Senior Creative Director Supari Studios– Parikshit Vivekanand
Creative Director- Supari Studios- Nimisha Nair
Scriptwriter/Writer- Shradha Kishore
CBO- Shirley D’Costa
Strategy Lead– Ishan Naman Sinha
Content Strategy Associate– Yukta Kulkarni
Account Director– Gibson Sequeira
Finance Team– Antara Ghosh Majumdar
Executive producer– Vinay Ved Gandhi
Executive producer (OP)– Sunny Dixit
Director– Tushar Tawde
DOP– Sudip Sengupta
Director’s Assistant– Smriti Sukhija
1st AD– Elvis D’souza
2nd AD– Shalini Nagar, Fardeen
Line Producer– Akhil Ansari
Costume Stylist– Urvi Negandhi
Art Director/ Production Designer– Satish Gawali
Casting Director– Mohit
Post Producer– Nazariya Studios
Editor– Avinash Yadav
Graphic Artist/ VFX/ Illustration/ Rotoscope– Sibin James
Colour Grade– Tapasvi
VO Coordinator– Ashwin
Sound Design and Mix– Avinash Yadav
