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HomeThink TankGoogle India Teams Up with Influencers to Promote AI Chatbot Bard

Google India Teams Up with Influencers to Promote AI Chatbot Bard

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In the bustling world of technology, Google India is still bringing us new and helpful things. One cool example is their AI chatbot called Bard. They’re talking about it a lot in their latest campaign with famous people. This campaign is all about showing us the different ways we can use Bard in our daily lives. It’s like a Swiss Army knife for all sorts of tasks! Google India wants us to see Bard as the go-to solution for many things we might need help with.

Google Bard X Influencers

The heart of the campaign lies in the influencers authentically integrating Bard into their daily lives. It highlights Bard’s different use cases through engaging and humorous content. Shraddha relies on the chatbot for seamless travel planning, aligning perfectly with her hectic holiday calendar.

Meanwhile, Iyer utilizes Bard for itinerary planning and flight recommendations.

Also Read: Licious Launches a New Campaign to Make Every Sunday Memorable

Abhinav Yadav, the DIY artist, gets creative with Bard’s assistance in making a DIY cupboard using papier-mache techniques.

On the other hand, Sakshi Shivdasani creates a delightful ‘chaatcuterie’ board for a soirée with friends, showcasing Bard’s versatility in various scenarios.

Humorous Content with #BardPuns

The influencers add a touch of humor to their content, incorporating playful puns such as ‘Bard-y Planner’ and ‘Travel Bard-y.’ This not only makes the content entertaining but also emphasizes the chatbot’s approachable and friendly nature.

Continuation of a Successful Campaign

This influencer campaign is a continuation of Google India’s successful ad in January, where actress Sobhita Dhulipala collaborated with Bard. Created by the creative agency Talented and its sibling agency The New Thing, it was the first-ever ad communication from Bard for the Indian market. The actress showcased Bard’s capabilities by using it as a sous chef for baking cookies and a gardening expert for nurturing plants.

Google Bard: Optimizing the User Experience

Google Bard was introduced on March 21, 2023, as part of Google’s strategic move to strengthen its position in the AI race, particularly against OpenAI’s ChatGPT offering. The collaboration with influencers not only promotes Bard but also enhances the user experience by demonstrating its practical applications in real-life scenarios.


In a world filled with information and choices, Google India’s AI chatbot Bard stands out as a reliable and versatile companion. The collaboration with influencers adds a personal touch to the promotion, making it relatable to a diverse audience. Whether you’re planning a holiday, embarking on a DIY project, or preparing for a social gathering, Google Bard is here to make your life easier and more enjoyable. Don’t know how to use it? Check out Google Bard: A Comprehensive Step-by-Step Guide

Stay tuned for more exciting Bard adventures, as Google continues to redefine the future of AI.

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