This festive season, Haldiram’s has launched its heartwarming new campaign, “Aap Diwali manate hai, Hum Diwali banate hain!” — a tribute to India’s cherished Diwali traditions. The campaign captures the brand’s timeless connection with family celebrations, sweets, and the spirit of sharing joy.
By blending the essence of tradition with a touch of modern indulgence, Haldiram’s positions itself not just as a brand that sells sweets — but as one that helps create Diwali itself.
Haldiram’s Diwali Campaign
A Festive Line that Marries Heritage with Innovation
The 2025 Diwali collection is a delightful mix of classic favourites and contemporary treats. From Premium Mithai and Dry Fruit Delights to Exotic Baklava, Stuffed Dates, and Khajoor Anjeer Bites, the line-up celebrates India’s rich culinary legacy with modern twists.
Each creation reflects Haldiram’s commitment to preserving traditional Indian craftsmanship while embracing evolving tastes and gifting trends. The newly introduced Majestic Gourmet Collection brings a luxurious touch to festive gifting — perfect for those who love thoughtful indulgence.
Bringing the Festive Spirit to Every Store
This year, Haldiram’s outlets across India are dressed in festive décor, echoing the warmth and brightness of Diwali. Customers stepping into stores are welcomed by vibrant displays, glowing lights, and an inviting aroma of sweets — setting the perfect mood for gifting, sharing, and celebrating togetherness.
Words from the Brand
Kailash Agrawal, president – retail QSR, Haldiram’s, shared:
“With Diwali 2025 just around the corner, it’s time to celebrate the joy of togetherness, sharing sweets, and creating cherished memories. At Haldiram’s, we’re proud to have been part of countless Diwali celebrations over the years — through our premium gifting solutions, traditional mithai, and modern festive collections. This year’s range beautifully blends heritage with indulgence.”
Continuing a Legacy of Festive Joy
For generations, Haldiram’s has been synonymous with Indian celebrations. This new campaign reaffirms its place at the heart of Diwali — turning moments of joy into lasting memories. As families light diyas and exchange sweets, Haldiram’s continues to be the sweet thread connecting homes, traditions, and hearts.
