Havmor Ice Cream, part of LOTTE Wellfood, has served up a summer treat for cricket lovers by launching a limited-edition Choco Vanilla Cricket Ball Ice Cream. With a design that mirrors an actual cricket ball, this innovative dessert is part of Havmor’s newest campaign titled ‘Enjoy It, Play It’, which brings together the fun of ice cream and the thrill of cricket.
Havmor X GT Players
The campaign features Gujarat Titans (GT) players Shubman Gill, Sai Sudarshan, and Washington Sundar, who invite fans to enjoy the product and join in on the action. In the launch video, a young fan surprises the players by turning an autograph session into a fun “Tap & Balance” challenge using the ice cream’s reusable cricket ball-shaped packaging.
More Than Just a Treat
This product is not only a delicious Choco Vanilla indulgence but also promotes physical play. Once finished, the ball-shaped container can be reused, turning into a toy cricket ball that kids can actually play with. It’s a clever blend of taste, nostalgia, and interactivity.
Nationwide “Tap the Ball” Challenge
To extend the excitement, Havmor and the Gujarat Titans have introduced a nationwide challenge where fans can participate in the Tap & Balance game from their homes, local parks, or stadiums. The campaign aims to involve cricket fans across India, turning passive viewership into an active, engaging experience.
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Voices from the Campaign
Rishabh Verma, Head of Marketing at Havmor Ice Cream, emphasized the brand’s goal of creating joyful moments:
“Cricket is the heartbeat of India…we wanted to make this season special with an innovative product and an interactive experience.”
Colonel Arvinder Singh, COO of Gujarat Titans, added:
“Cricket is more than just a game—it’s a passion. This campaign brings fans closer to the game in a playful, accessible way.”
Where to Find It
The limited-edition Cricket Ball Ice Cream is now available in stores and at leading retailers across India. It’s a seasonal special, so cricket fans and ice cream lovers alike are encouraged to grab it while it lasts.
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Final Scoop
With the ‘Enjoy It, Play It’ campaign, Havmor has turned a simple ice cream into an experience that celebrates cricket fandom and encourages active play among kids. By partnering with Gujarat Titans and introducing a product that combines taste with sport, Havmor continues to innovate and connect with India’s youth and families in the most playful way possible.
