Hero MotoCorp has unveiled a new campaign titled ‘Ek Raasta Hai Zindagi’, celebrating the legendary Splendor+ motorcycle and its deep-rooted bond with Indian riders. Conceptualised by McCann Worldgroup, the campaign reimagines the Splendor legacy through a nostalgic lens, highlighting how it has journeyed alongside India’s changing landscapes, values, and aspirations.
Hero MotoCorp: Capturing the spirit of life’s endless journey
The film beautifully portrays the Splendor+ as more than a mode of transport—it’s a companion that’s been part of life’s countless milestones. Featuring Shankar Mahadevan’s soulful rendition of the timeless track ‘Ek Raasta Hai Zindagi Jo Tham Gaye Toh Kuch Nahin’, the campaign draws on nostalgia to convey a simple yet powerful truth: life is about moving forward.
Set against the backdrop of everyday India, the visuals blend emotion, heritage, and optimism—reminding viewers that some relationships, like the one with their Splendor, never fade.
Also Read: Casio India Redefines Modern Love with Its New Wedding Campaign
A creative partnership rooted in emotion and culture
Prasoon Joshi, CEO & CCO of McCann Worldgroup India, shared insights on the campaign’s creative direction:
“Splendor is a unique brand, woven into India’s cultural fabric. Our aim was to capture the essence of life as an unstoppable journey. Collaborating with Shankar Mahadevan and Abhinay Deo helped us translate that sentiment into a film that feels both nostalgic and relevant.”
By combining timeless music, heartfelt storytelling, and authentic moments, McCann and Hero MotoCorp have created a campaign that bridges generations.
Hero’s perspective: Celebrating a brand that moves India
Aashish Midha, Head of Marketing – India Business Unit, Hero MotoCorp, said:
“The Hero Splendor is the world’s largest-selling motorcycle and a trusted companion for millions. This campaign celebrates that bond and reaffirms Splendor’s place as a symbol of reliability, trust, and progress.”
For decades, the Splendor+ has stood as a reflection of India’s evolving story — a motorcycle that represents stability, simplicity, and strength.
Rolling out across platforms
The ‘Ek Raasta Hai Zindagi’ campaign is being launched across television, digital, and social media platforms, supported by an integrated communication plan. The film’s nostalgic tone and emotional resonance are designed to connect with audiences across generations, reinforcing Splendor’s status as an enduring part of India’s social and cultural fabric.
Conclusion
Through ‘Ek Raasta Hai Zindagi’, Hero MotoCorp not only pays tribute to an iconic motorcycle but also to the millions of journeys it has shared with riders across the nation. With music, emotion, and meaning at its core, the campaign captures the Splendor spirit — one that keeps India moving, generation after generation.
