Himalaya Wellness has teamed up with the Indian Women’s Ice Hockey Team for its new campaign #StrongWomenSoftSkin, launched alongside the Himalaya Cocoa Butter Intensive Serum Body Lotion.
The partnership celebrates women who push limits — in sport, in life, and in self-belief. It’s a story of strength meeting softness, of endurance paired with care.
Strength, Resilience, and a Little Bit of Cocoa Butter
The campaign film takes us inside a locker room — no glamour, no gloss, just quiet focus before the game begins. As the players gear up to step onto the ice, they reach for Himalaya’s lotion — a small but symbolic ritual before facing the chill.
The film draws a simple but powerful parallel: the same way these athletes protect and prepare their bodies for the cold, the lotion protects and nourishes the skin against the harshest conditions.
It’s a nod to endurance — of both spirit and skin.
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Why This Partnership Feels Right
Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness, sums it up:
“Partnering with the Indian Women’s Ice Hockey Team allows us to celebrate strength and resilience — values that have always been at the heart of Himalaya Wellness. We want to inspire confidence and remind women that while they chase their goals, Himalaya Lotion cares for their skin every step of the way.”
Beyond skincare, Himalaya has built a pattern of standing behind women’s progress — from supporting the Women’s Premier League to mentoring young changemakers through its 1derwoman program. This new collaboration continues that story, amplifying women who lead with heart and determination.
A Shared Spirit of Endurance
For the team, this campaign hits home.
Harjinder Singh, General Secretary, Ice Hockey Association of India, shared:
“Playing on ice demands exceptional strength, focus, and resilience. Our partnership with Himalaya feels like a perfect match — their philosophy of care and protection mirrors our own, where we push boundaries and stay strong even in the harshest conditions.”
Where Beauty Meets Grit
The film was conceptualised by Chapter 5, whose co-founder Sunita Murthi explained,
“We wanted to create a narrative that connects the spirit of sport with personal care. #StrongWomenSoftSkin shows that just as athletes rely on endurance to face challenges, the skin too deserves care that stands strong in every condition.”
More Than Just a Product Story
At its core, this campaign isn’t about lotion.
It’s about balance — between strength and softness, ambition and care, power and vulnerability.
With #StrongWomenSoftSkin, Himalaya Wellness reminds us that strength doesn’t have to look tough — sometimes, it can be quiet, calm, and deeply caring.
