After rocking audiences across India with his pan-India music tour, Himesh Reshammiya is back in the spotlight. This time, it’s not just the singer-composer we all know, but his iconic on-screen alter ego—Ravi Kumar. Known for his dramatic flair and unmatched swag, Ravi Kumar is the face of KFC’s latest Epic Savers campaign, and the results are nothing short of entertaining.
Ravi Kumar’s Grand Entry in KFC’s Epic Savers Campaign
The ad opens with Ravi Kumar making a trademark stylish entry. With sunglasses in hand, his hair flowing in slow motion, and charisma dialled up to full, he sets the stage in true Himesh style. His message? Nothing in life is truly epic until Ravi Kumar approves. In his signature witty style, he declares:
“Duniya mein kuch bhi epic nahi hota jab tak Ravi Kumar na kahe. Aur Tom ka mission, IIT mein admission, aur Ravi Kumar ka permission… teeno almost impossible hai.”
This punchline sets the perfect tone for the campaign—quirky, confident, and fun.
A New Catchy Track from Himesh
No Himesh Reshammiya moment is complete without music. The campaign introduces a brand-new track that blends his trademark high notes, catchy hooks, and playful wordplay. With lines like:
“Milega ek bucket mein, 9 piece 299 mein. Dil ki chahal pahal mein, Taste ke swag mahal mein…”
The song captures both KFC’s value-for-money deals and Himesh’s unique musical signature. It’s quirky, catchy, and impossible to ignore—just like Ravi Kumar himself.
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Blending Music, Drama & Epic Deals
What begins as a stylish restaurant entry quickly transforms into a lively performance. Himesh’s larger-than-life screen presence, combined with his Ravi Kumar persona, turns the commercial into a mini musical experience. The Epic Savers campaign not only highlights KFC’s affordable deals but also delivers entertainment that sticks with the audience.
Why This Campaign Works
- Star Power: Himesh Reshammiya’s cult fan base ensures instant buzz.
- Nostalgia Factor: Ravi Kumar is a character audiences remember, making the comeback exciting.
- Catchy Music: The new track doubles up as an earworm, ensuring recall for both Himesh and KFC.
- Value Highlight: At the core, KFC’s 9 pieces at ₹299 deal shines through the drama and music.
Final Thoughts on KFC’s Epic Savers Campaign
KFC has always stood out with quirky campaigns, and this one is no different. By blending Himesh Reshammiya’s Ravi Kumar character, a fresh track, and irresistible deals, the brand has created a campaign that’s equal parts entertaining and impactful. It’s not just about food—it’s about a whole experience of drama, swag, and epic value.
