In anticipation of the Marvel Studios’ Deadpool & Wolverine release, Disney Consumer Products India has teamed up with 25 top brands to launch a wide array of themed merchandise. These collaborations cover a broad spectrum of industries, including apparel, accessories, food and beverage, and technology. Brands such as Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, and Wrogn are all part of this exciting initiative.
Marvel’s Influence in India
For over eight decades, the Marvel Cinematic Universe has introduced a variety of characters and stories, turning Marvel Super Heroes into pop-culture icons globally, including in India. With characters like Iron Man, Captain America, and Thor already beloved, Deadpool now joins their ranks, bringing his unique charisma and humor to Indian fans, particularly the Gen Z audience.
Priya Nijhara, director of Disney Consumer Products India, shares the excitement: “Deadpool’s unique charm and irreverent humor have built a strong fan base in India. This collaboration reflects Marvel’s enduring appeal and fuels our enthusiasm as we partner with exceptional brands to launch an extensive range of Deadpool & Wolverine themed products.”
Key Highlights of the Deadpool & Wolverine Merchandise
Coca-Cola
- Limited-edition cans and bottles featuring Deadpool & Wolverine, along with 32 other Marvel Super Heroes.
- Each can is scannable, bringing characters to life through an AR extension.
NESTLÉ POLO
- Special packs featuring Deadpool, offering fans a chance to win branded merchandise.
Too Yumm!
- New packaging for Bhoot Karare and Karare Munchy Masala, spotlighting Marvel Super Heroes.
boAt
- A themed audio wear collection merging Marvel’s storytelling with advanced technology.
Also Read: Gunda’s Bulla Unboxes the Limited Edition Deadpool Airdopes of BoAt
Belkin
- Portable wireless power bank inspired by Deadpool & Wolverine.
- Available on Amazon.in from 27th July.
AXOR
- Limited-edition helmets with Deadpool & Wolverine designs.
Titan
- Stylish eyewear and fashion accessories featuring Deadpool & Wolverine elements.
Wrogn
- Apparel collection endorsed by Virat Kohli.
- Includes iconic quotes and standout designs.
The Souled Store
- T-shirts, backpacks, and high-top trainers for fans.
Reliance
- Extensive lineup through sub-brands Yousta, Azorte, and Reliance Trends.
- Various clothing items offered.
Adidas X 7-Eleven
- Additional merchandise from 7-Eleven and an upcoming collaboration with Adidas, set to launch in early August, will further delight fans.
Conclusion
Marvel Studios’ Deadpool & Wolverine is set to release in India on July 26 in multiple languages, including English, Hindi, Tamil, and Telugu. This collaboration between Disney Consumer Products India and 25 leading brands highlights the immense popularity of Marvel in India and adds to the excitement with a variety of exclusive merchandise. Fans can now celebrate their favorite anti-heroes, Deadpool and Wolverine, through a wide range of products, from apparel and accessories to food and technology.
As Indian brands continue to ride the Marvel wave, the dynamic merchandise collections are set to delight fans and sustain the Marvel legacy in India.
