Have you ever thought about starting a business but didn’t know where to begin? What if we told you there’s a way to sell products online, without having to keep stock or invest a lot of money? This is exactly what Meesho is offering to people in small towns and cities across India. Meesho, the popular online shopping app, is becoming a household name, especially in Tier 2 and Tier 3 cities. With its unique business model, it is slowly turning into a major player in India’s ecommerce market.
In this blog, we’ll take a closer look at how Meesho plans to become the “Flipkart” of these cities and what their strategy looks like for 2025. Let’s dive in and see how this simple app is changing the way small-town India shops and does business.
Meesho’s Rise in India’s Ecommerce Market
Meesho shopping app started in 2015 to help people sell products online. It has become one of the most popular shopping apps in India. Meesho makes it easy for both customers and resellers to buy and sell products. The app is known for selling products at low prices, including clothes, accessories, home items, and electronics.
What makes Meesho special is that it helps resellers. A reseller is someone who sells products but doesn’t keep any stock. They buy products from Meesho’s suppliers and sell them to customers, earning a profit. This is a great way for people in small cities to start their own business without needing to spend money upfront. Meesho makes it easy for anyone to begin, even without a lot of money or resources.
Meesho Business Model
Meesho’s business model is different from traditional online shopping sites like Flipkart and Amazon. Instead of selling products directly to customers, Meesho works as a middleman. It connects suppliers with resellers, which helps keep prices low and offers good quality products.
Here is how Meesho’s business works:
- Suppliers: These are people or companies that make or sell products to Meesho.
- Resellers: These are individuals or businesses who buy products from Meesho and then sell them to customers, usually using social media apps like WhatsApp and Facebook.
- Customers: These are the people who buy products from resellers.
This model is great for people in smaller cities (Tier 2 and Tier 3) because it allows them to start a business with very little money. Resellers can start their business easily using the Meesho online selling app, and all they need is a smartphone to begin selling.
Meesho’s Marketing Strategy in Tier 2 & 3 Cities
Here are some marketing strategies that Meesho uses in tier 2 and tier 3 cities:
1. Localized Marketing for Regional Appeal
Meesho focuses on understanding the local needs of smaller cities. It offers products that match local tastes and uses simple language and images that people in these areas can relate to.
2. User-Friendly App Design for All Ages
The Meesho app is very easy to use. It’s simple to navigate, even for people who are not tech-savvy. Anyone, from young adults to older people, can shop or sell products easily.
3. Affordable Products for Budget-Conscious Shoppers
Meesho sells products at low prices, making it affordable for people in smaller cities. The platform offers great deals on a wide variety of products, helping people stick to their budgets.
4. Encouraging Social Media Reselling
Meesho helps people in small cities use social media apps like WhatsApp and Facebook to sell products. This way, they can reach more customers without any extra cost or effort.
5. Supporting Resellers with Training and Resources
Meesho provides helpful training and resources for resellers. They get tips on how to sell better, how to use social media, and how to handle customer service to grow their business.
6. Offering Cash on Delivery and Digital Payment Options
Meesho offers both cash on delivery and online payment methods, so customers can choose what’s easiest for them. This is helpful for people in small towns who prefer paying in cash.
7. Building Trust with Local Communities
Meesho works to build trust in local areas by providing quality products and good customer service. This makes people in smaller cities feel comfortable shopping and reselling on the platform.
8. Partnering with Local Influencers for Wider Reach
Meesho works with local influencers to promote products. These influencers have a strong connection with their followers, helping Meesho reach more people in smaller towns and build brand recognition.
How Meesho is Competing with Flipkart in Tier 2 & 3 Cities
Meesho’s approach is similar to Flipkart in some ways, but it also differs in many aspects. Flipkart has been dominant in the ecommerce space in India for many years. However, Meesho’s focus on resellers and local communities has given it an edge in Tier 2 and Tier 3 cities.
While Flipkart focuses on direct sales to consumers, Meesho is targeting the growing number of resellers in smaller cities. By empowering resellers, Meesho is able to expand its reach without heavy investment in infrastructure. This approach is particularly effective in cities where people may not have easy access to physical stores.
All You Need to Know About The Meesho Marketing Strategy
Meesho has come a long way since its inception, and its growth in India’s Tier 2 and Tier 3 cities is a testament to its effective marketing strategy and unique business model. By focusing on resellers, offering affordable products, and supporting local sellers, Meesho is quickly becoming the Flipkart of smaller cities. As we move into 2025, Meesho is set to become a major player in the ecommerce industry and continue to change the way people in smaller towns shop and do business.
FAQs
1. How does Meesho help resellers in Tier 2 and Tier 3 cities?
Meesho offers training, easy access to products, and support in handling customer service, making it easier for resellers to succeed in smaller cities.
2. What is the Meesho business model?
Meesho acts as a platform where suppliers sell products to resellers, who then sell to customers, without keeping inventory themselves.
3. How can I start selling on Meesho?
You can start by downloading the Meesho reseller app, selecting products, and selling them through platforms like WhatsApp and Facebook.
4. Is Meesho only for Tier 2 and Tier 3 cities?
No, Meesho is available for customers and resellers across India, but it has a strong focus on expanding in Tier 2 and Tier 3 cities due to their growing ecommerce potential.
