This Diwali, OnePlus India is taking celebrations to the next level with its eco-friendly Diwali campaign, ‘Light a Light, Plant a Plant’. Featuring Bollywood legend Jackie Shroff, the campaign promotes sustainable celebrations by pledging 1 lakh saplings across India. Building on its 2019 initiative where 20,000 trees were planted, OnePlus continues to inspire communities to make Diwali greener and more meaningful.
OnePlus X Jackie Shroff
Celebrate Diwali with Joy and Sustainability
The campaign film sends a simple yet powerful message: as we light diyas and decorate our homes this Diwali, we can also plant a sapling and contribute to a greener planet. Jackie Shroff, known for his advocacy for greener cities, encourages people to take part in this green Diwali movement, making festivities both joyful and responsible.
Connecting Technology with Environmental Responsibility
OnePlus seamlessly links its technology philosophy with environmental care. The OxygenOS experience—clean, fast, and smooth—is mirrored in the brand’s vision for cleaner air and greener surroundings. By aligning innovation with sustainability, OnePlus demonstrates that technology and eco-conscious living can go hand in hand.
A Thoughtful Plantation Drive Across India
Through partnerships with the JK Foundation and local organizations, OnePlus ensures that native saplings are planted with ongoing care. Users will also receive periodic updates on the growth of the trees, fostering a sense of community and responsibility. This approach emphasizes long-term environmental impact, turning festive celebrations into positive ecological action.
OnePlus’ Message for a Greener Future
Ishita Grover, Director of Marketing, OnePlus India, said:
“Our ‘Light a Light, Plant a Plant’ campaign is a heartfelt celebration of joy and a brighter, hopeful future this Diwali. By sharing the spirit of giving and togetherness, we hope to spark a movement where celebration and renewed hope for a greener future go hand in hand.”
Conclusion: Make Your Diwali Eco-Friendly and Meaningful
This Diwali, OnePlus encourages everyone to celebrate sustainably. By planting a sapling while lighting a lamp, we can make our festivities more meaningful and contribute to a cleaner, greener India. The campaign proves that small eco-friendly actions during Diwali can create a long-lasting positive impact on our environment.
