Mars Wrigley India has unveiled a new TV commercial for Boomer bubblegum, featuring none other than cricket star Jasprit Bumrah. Known for his ice-cool composure and explosive bowling, Bumrah brings the same swag to the bubble-blowing world in this cleverly crafted ad. The campaign reintroduces Boomer to Gen-Z with a fresh vibe that blends confidence, fun, and a touch of rebellion—all rolled into one chew.
Boomer’s Latest TVC: Set in the Stadium, With a Twist
The TVC unfolds during a high-energy cricket match. Jasprit Bumrah is fielding near the boundary when he’s met with an unexpected reaction—boos from the crowd. Rather than reacting, he simply pops a Boomer gum in his mouth and blows a bubble. That one action flips the energy. The boos morph into a new chant:
“BOOOOOOO-MRAHH… BUMRAH!”
It’s not just a moment of redemption; it’s a cultural reset. Boomer becomes a symbol of cool-headed confidence and style—no loud comeback needed.
A Bubble of Self-Expression
According to Nikhil Rao, Chief Marketing Officer, Mars Wrigley: “Boomer has always been at the forefront of India’s gum culture. This campaign is about reclaiming that legacy and reminding Gen-Z that confidence isn’t about being loud; sometimes, it’s as simple as the swag you get from chewing a gum.”
This shift from flashy to understated coolness resonates with today’s youth, who often favour authenticity over performance.
Boom-rah: A Perfect Match
Rahul Mathew, CCO at DDB Mudra Group, sums it up best: “Boomer is an iconic brand with an iconic chant. This was our opportunity to give both the brand and the chant a new attitude… And who better to be the face of all this than Bumrah—or should I say Boom-rah.”
The campaign smartly links Boomer’s iconic bubble with Bumrah’s composed persona, creating a new-age symbol of stylish resistance and self-expression.
A Sweet Launch to Back It Up
The TVC also follows the recent launch of Boomer Lollipops, now available in fun flavours like Strawberry, Orange, and Watermelon, aiming to expand the Boomer universe for today’s tastebuds.
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Final Thoughts on Boomer’s Latest TVC
Boomer’s latest campaign is more than just a nostalgic nod; it’s a confident re-entry into pop culture, powered by an icon like Jasprit Bumrah. With a fresh tone, bold flavours, and a simple yet powerful message, Boomer is blowing its way back into relevance—one bubble at a time.
