This festive season, Jewelbox, India’s leading lab-grown diamond jewellery brand, has launched its first-ever Diwali campaign featuring actress Vaani Kapoor. The touching film beautifully depicts the bond between a mother and daughter, portraying diamonds as timeless symbols of love, gratitude, and celebration.
Jewelbox X Vaani Kapoor
Diamonds as Symbols of Love and Sustainability
Carrying the message “This Diwali, Say it with a diamond,” the campaign reinforces the idea that jewellery is more than adornment—it is an emotional expression. By using lab-grown diamonds, Jewelbox blends contemporary elegance with sustainable luxury, making fine jewellery both meaningful and responsible.
Why Lab-Grown Diamonds are the Future
Lab-grown diamonds offer the same brilliance, durability, and purity as mined diamonds but with a smaller environmental footprint. Jewelbox is championing this shift, offering consumers the chance to celebrate Diwali with luxury that is not only beautiful but also ethical and future-conscious.
Festive Jewellery Offers from Jewelbox
To make celebrations more special, Jewelbox has rolled out exclusive Diwali jewellery offers, including:
- 25% off on diamonds
- 50% off on making charges
- Complimentary festive gifts with purchases
These offers are available until Diwali across digital platforms such as Instagram, YouTube, and Meta, along with outdoor media placements in high-footfall festive hubs.
Vaani Kapoor Brings Elegance to the Campaign
Speaking about the campaign, Vidita Kochar Jain, co-founder of Jewelbox, said:
“Diwali is about light, love, and new beginnings. This campaign captures those values with authenticity and warmth. Vaani Kapoor brings an elegance and sincerity that mirrors the philosophy of Jewelbox. With this film, we invite people to express their love in a way that feels lasting and personal, by saying it with a diamond.”
Closing Thoughts
With Vaani Kapoor’s presence, Jewelbox’s Diwali campaign strikes a balance between family bonds, sustainable choices, and timeless beauty. By highlighting lab-grown diamonds as symbols of love and offering exciting Diwali jewellery discounts, Jewelbox encourages people to celebrate the festival of lights with a gift that is meaningful, ethical, and everlasting.
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