McDonald’s has partnered with legendary WWE icon and actor John Cena to introduce its latest value-driven offering—the McValue menu. This nostalgic campaign arrives at a pivotal moment as Cena prepares to bid farewell to the WWE universe, making it a touching tribute to his iconic career.
John Cena X McDonald’s: A Star-Powered Campaign
Created by Wieden+Kennedy New York, the campaign features John Cena delivering an inspiring monologue that highlights the affordability and versatility of McDonald’s McValue menu. Cena’s unmistakable energy and charm shine as he introduces new features, including the $5 meal deal, in-app discounts, and the buy-one-add-one-for-a-dollar offer.
The commercial concludes with Cena’s signature “you can’t see me” hand gesture and a heartfelt message:
“At any moment of the day, McValue can take you to a place where a whole new menu of possibilities exists, inspiring you to order more from life than you could ever imagine.”
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A Touch of Nostalgia
This campaign is a double treat for fans, blending McDonald’s iconic menu with Cena’s storied WWE legacy. As Cena announced his retirement, this collaboration evokes memories of his illustrious career while spotlighting his deep connection to the fast-food chain.
Cena himself has shared his love for McDonald’s, describing it as an integral part of his life and a go-to choice during his hectic wrestling tours.
Beyond Wrestling: A Marketing Move with Impact
The timing of this campaign is significant, as McDonald’s looks to rebuild consumer trust following global challenges. Cena’s widespread appeal and relatability make him a natural fit to connect with audiences worldwide.
Additionally, Netflix has stepped in to amplify Cena’s farewell by live-streaming his WWE retirement tour. The tour began with the WWE Monday Night Raw premiere on January 6, 2025, making this campaign part of a larger celebration of Cena’s career.
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Conclusion: McDonald’s X John Cena
McDonald’s partnership with John Cena isn’t just a marketing strategy—it’s a tribute to a wrestling legend and a celebration of shared nostalgia. With fresh deals and Cena’s star power, the McValue menu campaign promises to inspire fans to “order more from life.”
