JSW One TMT, a leading name in high-quality steel bars, has launched its latest campaign, ‘100% Certified Nahi Toh TMT Nahi’, emphasizing the significance of using certified TMT bars in construction. The campaign aims to highlight the importance of BIS certification in ensuring reliability, strength, and durability.
Cricket & Construction: A Powerful Connection
Leveraging India’s love for cricket, the campaign film is set in a construction material store, where a contractor insists on using only 100% BIS-certified TMT bars. The engaging narrative, infused with humor and relatability, conveys a clear message—trust and certification are as vital in construction as they are in cricket.
Breaking the Mould: A Unique Campaign Launch
JSW One TMT disrupted traditional marketing playbooks by empowering its employees as brand ambassadors to spearhead the campaign launch. Through strategic social media engagement, the campaign created an organic ripple effect, driving high visibility and interaction across platforms.
Additionally, the pre-launch phase saw JSW One MSME, JSW One Homes, and JSW One TMT engaging in high-energy banter, amplifying anticipation and intrigue before the campaign’s official debut.
Gaurav Sachdeva on JSW One TMT’s Vision
Commenting on the campaign, Gaurav Sachdeva, CEO of JSW One Platforms, stated: “The campaign, ‘100% Certified Nahi Toh TMT Nahi,’ captures the essence of what JSW One TMT stands for—uncompromising quality and trust. Through this campaign, we aim to bridge a crucial gap in the market by stressing the importance of certification in construction materials while tapping into India’s passion for cricket.”
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Watch the Campaign Film
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About JSW One Platforms
JSW One Platforms, a part of the $24 billion JSW Group, is a B2B e-commerce platform providing integrated solutions in materials supply, financing, and turnkey construction. It operates jswonemsme.com (B2B marketplace), JSW One Finance Limited (NBFC for supply chain finance and business loans), and jswonehomes.com (home construction services).
