Bollywood stars Karan Johar and Ananya Panday are teaming up for an unexpected collaboration with Rajdhani Foods to promote Rajdhani Besan. Known for their association with high-end fashion and lifestyle brands, the duo has surprised fans by endorsing this kitchen staple.
Rajdhani Besan Campaign
A Creative Take on Pakode and Rain
The ad portrays Karan Johar as a director on set, calling for a break and ordering Pakode made with Rajdhani Besan. Ananya Panday humorously questions his choice, suggesting that Pakode are best enjoyed with rain. In a fun twist, the duo creates artificial rain on set, savoring the crispy Pakode together, showcasing the versatility of Rajdhani Besan.
Rajdhani Foods: A Legacy of Quality
Operating under the name Rajdhani, Victoria Foods is a leading agro-based manufacturing group in North India. Established in 1966 with a focus on grinding gram, Rajdhani has expanded its portfolio to include vermicelli, semolina, flattened rice, and more. The brand is known for its commitment to quality and innovation, with production units in Delhi, Maharashtra, and Haryana.
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Foraying into the Healthier Side
In recent years, Rajdhani Foods has entered the healthy snacking and breakfast category. Its offerings now include low-cholesterol corn flakes, trans-fat-free choco flakes, fiber-rich instant oats, roasted chickpeas, and lotus seeds. This diversification aims to cater to evolving consumer preferences.
Celebrity Endorsements Over the Years
The brand has previously collaborated with Bollywood icon Karisma Kapoor. The addition of Karan Johar and Ananya Panday reflects Rajdhani’s strategy to connect with a younger, wider audience, leveraging star appeal to make staple ingredients like besan a household favorite.
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Final Thoughts
Rajdhani Foods’ bold move to rope in Bollywood stars for its besan campaign is a testament to its innovative marketing strategy. By blending star power with relatable humor, the brand bridges the gap between glamour and everyday life, making Rajdhani Besan a staple not just in the kitchen but also in conversations.
Which Bollywood star collaboration do you think worked best? Share your thoughts below!
