Kareena Kapoor and Magnum Ice Cream have been synonymous with indulgence for the past ten years. Since 2014, the Bollywood actress has been the face of Unilever’s premium ice cream brand in India, embodying its luxurious and irresistible essence.
The Temptation of Pistachio
Magnum, known for its rich and indulgent flavors, has introduced its latest variant—Pistachio. Conceptualized by Lowe Lintas India, the new ad featuring Kareena Kapoor showcases her undeniable love for this new treat. The Pistachio variant joins Magnum’s lineup, which already includes Chocolate Truffle and Almond.
Kapoor took to Instagram to express her excitement, stating, “Magnum is everything I love and is always a temptation worth giving in to. I’m so happy to launch Magnum’s latest creation—the all-new Magnum Pistachio!”
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Magnum at Lakmé Fashion Week
Beyond advertisements, Magnum is making its presence felt in high-end fashion spaces. At the recent Lakmé Fashion Week, Sonam Kapoor, who previously starred in a Magnum campaign, was spotted engaging with the brand at its exclusive booth. This reflects Magnum’s ongoing association with sophistication, pleasure, and luxury.
A Premium Treat for Ice Cream Lovers
Magnum Ice Cream first entered the Indian market in April 2013, and a year later, Kareena Kapoor became its ambassador. Over the years, the brand has continued to position itself as a premium offering in the frozen dessert space. Priced at Rs 80 per stick, the new Pistachio variant promises the same indulgence and pleasure that Magnum lovers expect.
The Final Scoop
With its velvety texture, rich flavors, and a decade-long association with Kareena Kapoor, Magnum continues to be a brand that epitomizes indulgence. The launch of the Pistachio variant only adds another tempting reason to savor the magic of Magnum. Will you be giving in to this indulgence?
