Hero MotoCorp has dropped a cinematic gem with its latest ad for the Karizma XMR Combat edition, and the spotlight is once again on Hrithik Roshan—not just riding, but embodying a legacy.
Karizma X Hrithik Roshan
A Chase That Triggers Memories
The ad opens with a fast-paced car chase in a bustling city, lights flashing, tension rising. But the true hero enters on two wheels. Hrithik Roshan, riding the new Karizma XMR, weaves through traffic with flair, drifts into action, and stops a runaway vehicle. When asked to join the police chase in their car, his cheeky response — “Nah, this is too much fun” — captures the thrill of the ride and the spirit of the Karizma.
More Than a Commercial — A Nostalgia Trip
This campaign isn’t just an ad. It’s a time machine. Roshan not only stars in the visuals but also narrates the film with a monologue that touches on speed, legacy, and freedom — making it a tribute to the golden era of Indian biking.
It’s a throwback to 2003, when the original Karizma — then launched by Hero Honda — changed the Indian motorcycle scene. Hrithik Roshan, the face of that campaign, became inseparable from the brand. His effortless cap flip from that ad is still remembered by many as an iconic advertising moment.
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Hrithik Roshan: From Icon to Comeback King
Over the years, the Karizma evolved through various versions — R and ZMR — before fading from showrooms in 2019. But fans never forgot. In 2023, Hero revived the legend with the Karizma XMR 210, once again bringing Roshan back as the ambassador. It was more than a marketing decision — it was a reunion of icons.
Kartik Smetacek, Chief Creative Officer at L&K Saatchi & Saatchi, who conceptualised the 2023 campaign, shared, “Hrithik and Karizma are synonymous with each other. The challenge was to ensure the legacy didn’t overshadow the new bike.”
Karizma XMR- The Combat Edition: Built for the Now
With the new Combat edition, Hero goes beyond just sentiment. The bike features:
- Golden USD forks
- TFT digital console
- A silhouette that nods to the original, with cutting-edge performance.
This blend of modern tech with an emotional narrative is what makes the campaign stand out. It’s not just about reliving the past — it’s about rewriting the future with the same heartbeat.
A Ride for Every Generation
For millennials who once dreamed of owning the Karizma, this comeback is a dream fulfilled. For Gen Z, it’s an initiation into a biking legacy. And with Hrithik Roshan leading the charge, Hero MotoCorp has crafted a campaign that hits on performance, personality, and pure passion.
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Conclusion
In an era where most ads chase trends, Hero MotoCorp has chosen to chase emotion. With Hrithik Roshan at the helm, the Karizma XMR Combat isn’t just a bike — it’s a cultural comeback. For every rider who remembers and every rider discovering it now, the legend rides again — faster, fiercer, and more iconic than ever.
