KFC UK has taken its brand storytelling to a surreal new level. In its latest ad, the fast-food giant consecrates its beloved gravy, turning it into an object of devotion. This follows its earlier campaign, Believe in Chicken, which positioned chicken as an unwavering constant in a chaotic world. Now, KFC UK and its creative partner, Mother London, have pushed the narrative further by mythologizing gravy as the ultimate companion to crispy fried chicken.
KFC New Ad: A Mystical Woodland and a Lake of Gravy
The ad is set in an enchanted forest, where a golden egg serves as a guiding beacon for devoted believers. They journey through the woods to reach a mystical lake filled with KFC’s rich, savory gravy. In an act of total faith, one follower submerges themselves into the lake, only to emerge reborn—as a golden, crispy piece of fried chicken. The visually striking sequence plays on themes of devotion, transformation, and, of course, total chicken obsession.
A Playful Escape from Reality
Martin Rose, Executive Creative Director at Mother London, explains that KFC’s audience understands the ad’s exaggerated premise. For 120 seconds, logic takes a backseat as viewers immerse themselves in a world where chicken reigns supreme. The campaign is designed as a playful escape, tapping into the almost religious fervor surrounding KFC’s signature menu items.
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KFC India’s Boneless Twist
While KFC UK leans into the mystical, KFC India is focusing on a more tactile experience with its boneless range. The Indian campaign, crafted by FCB India, highlights how customers can Pick, Pop, Dip, and Strip their way to an indulgent bite. This approach underscores the brand’s commitment to innovation while catering to local tastes.
Conclusion: KFC’s Bold Brand Evolution
With its latest campaign, KFC UK has once again demonstrated its ability to blend humor, surrealism, and brand loyalty into a compelling narrative. Whether through devotion to gravy or the playful indulgence of boneless chicken, KFC continues to capture the imagination of its fans worldwide.
