KISNA Diamond and Gold Jewellery has unveiled its new chapter of storytelling with the campaign ‘Khushi Ke Har Pal Ke Liye, KISNA’, bringing Shahid Kapoor and Mira Rajput Kapoor together in a warm, intimate celebration of the moments that make everyday life beautiful. The film, designed as a 360-degree rollout across TV, cinema, digital, and OOH, reflects one simple belief: diamonds aren’t just for milestones—they’re for the small, meaningful joys too.
KISNA X Shahid Kapoor & Mira Kapoor
A Film Rooted in Warmth, Playfulness and Everyday Honesty
The campaign opens inside a softly lit KISNA boutique, where Mira sits next to Shahid, wearing a hint of disappointment. What follows is a sweet, lighthearted exchange that instantly grounds the film in authenticity.
Shahid surprises her with a necklace set for their anniversary, confessing with a smile,
“Yeh hamari anniversary ke liye… jo main bhool gaya tha.”
He follows it with a bracelet for her birthday—late, but thoughtful—setting the tone for the film’s honest, playful chemistry.
This opening moment gently establishes what KISNA wants to highlight: jewellery becomes special not because of extravagance, but because of emotion.
A Montage of Celebrations, Looks and Effortless Elegance
The story soon moves into a vibrant montage featuring Mira in three distinct avatars—each paired with a different KISNA piece. Whether it’s her sister’s wedding, the sangeet, or a cocktail night, the jewellery blends seamlessly into the occasion.
Shahid’s voiceover ties each moment together with lines like:
“Yeh uski sister ki wedding, yeh sangeet, aur yeh cocktail night mein showstopper banne ke liye.”
The visuals capture India’s celebration-loving culture, where jewellery is not merely adornment, but an unspoken part of the festive rhythm. Each look highlights KISNA’s craftsmanship—elegant, refined and designed to complement real Indian wardrobes.
Also Read: Samay Raina & Kunal Kamra Turn Flight Chaos into Comedy Gold for Airlearn
From Festive Sparkle to Everyday Magic
The narrative returns to the KISNA store as a window opens to a sky alive with fireworks. Shahid gestures towards the jewellery and adds softly:
“Yeh holiday ke liye, yeh special day ke liye… aur yeh everyday ke liye.”
In a heartwarming reversal, Mira gifts him a ring and says,
“Aur yeh… yeh humare liye.”
It’s a simple but powerful reminder that joy is shared, and jewellery can be too. The film closes with the couple walking together—smiling, in sync—while Shahid signs off with the memorable line:
“Khushi ke har pal ke liye diamonds. Aur diamonds ke liye KISNA.”
What the Leaders Behind the Film Have to Say
Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, highlights how naturally the couple aligns with the brand’s ethos. According to him, the campaign captures the genuine, everyday moments that KISNA believes are worth celebrating.
Parag Shah, CEO of KISNA, reiterates that the brand aims to make jewellery feel personal, warm and relatable—something that doesn’t wait for milestone events to shine.
Shahid and Mira themselves expressed admiration for the brand’s authenticity and craftsmanship, emphasizing how KISNA’s philosophy mirrors their own belief that life’s small, everyday joys are just as precious as grand celebrations.
Let’s Wrap Up
With ‘Khushi Ke Har Pal Ke Liye, KISNA’, the brand beautifully captures what modern Indian consumers truly resonate with—meaningful simplicity, real emotions and jewellery that fits effortlessly into life’s rhythm. Featuring Shahid and Mira’s natural chemistry, the film doesn’t just sell sparkle; it celebrates the everyday moments that deserve to shine a little brighter. KISNA’s message is clear: joy doesn’t wait for an occasion—and neither should diamonds.
