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Kriti Sanon and Heads Up For Tails team up with Cutting Crew for paw-some campaign

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Kriti Sanon, the award-winning actor and passionate animal lover, has teamed up with Heads Up For Tails (HUFT) to bring pet parents a paw-some campaign. HUFT, a pet care destination, recently announced Kriti Sanon as its first brand ambassador back in August. 

The two, Kriti Sanon and Heads Up For Tails have collaborated with Cutting Crew Studio to produce a series of three films capturing beautiful moments with pets and Kriti. 

The first story of the campaign series, titled ‘Date-Night’, features Kriti Sanon enjoying a special evening with her pet dog, Coco. She has ordered a bunch of goodies for Coco, including a personalized collar with his name from HUFT. This story resonates with the HUFT value system, “pets are family and they deserve the best”.

The campaign captures beautiful moments with pet Coco and Kriti to perfection. It was produced by Cutting Crew Studio and directed by Disha Rampal, with ace Cinematographer Ayananka Bose at the helm. 

Shaamik Shah, the creative director at Cutting Crew Studio said, “Shoot days are so much fun…and especially if you’re shooting with such lovely pets then that itself is a complete icing on the cake. Being an ardent dog lover myself, working with a brand like Huft was an absolute wholesome experience. Right from conceptualization to bringing this campaign live, our entire team at Cutting Crew was well invested right from the start and this, btw, also happens to be one of the most special projects for our entire team.

Speaking on the brand campaign, Samriddh Dasgupta, CMO, Heads Up For Tails, said, “We welcomed Kriti as our brand ambassador in August, and the response from the community has been tremendously rewarding. With Cutting Crew, there’s always a collaborative creative approach which results in fantastic outcomes. The team understood our values, brand aspirations and narrative style, and helped build a campaign that we are very proud of.” 

This campaign is a beautiful testament to the unconditional love between pets and their parents. We are sure it will encourage more people to adopt pets and provide them with the care and comfort they deserve.

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