Lotte India, the confectionery giant, has teamed up with popular musician Yashraj Mukhate to launch an exciting new anthem, We Are All Peperos. The campaign taps into the Korean Wave (Hallyu) that’s capturing Indian audiences, bringing the fun and shareable nature of Pepero to Gen Z.
Lotte India X Yashraj Mukhate
Music Marketing Meets Snack Culture
With this campaign, Lotte India steps into the world of music marketing. By blending catchy, foot-tapping beats with the joy of sharing Pepero, the brand is connecting with young consumers through a medium that transcends language — music. The anthem is designed to be instantly hummable and shareable, making Pepero more than just a snack.
A Fun, Youthful Visual Celebration
The campaign video is vibrant and playful, reflecting youth energy and positivity. In the film, Yashraj Mukhate plays a boyfriend who wins over his girlfriend’s protective brother with Pepero — turning the snack into a symbol of friendship, love, and togetherness. The visuals are colorful, dynamic, and perfectly capture the spirit of Gen Z celebration.
Statements From the Brand and Artist
Milan Wahi, Managing Director, Lotte India, said:
“Pepero is more than just a snack. With the Korean Wave sweeping across India, we saw an opportunity to introduce Pepero through a cultural lens that deeply resonates with Gen Z. Music has always been a powerful connector, and through our collaboration with Yashraj, we hope to inspire young consumers to celebrate togetherness in the most fun and memorable way.”
Yashraj Mukhate added:
“Working on the Pepero anthem was an exciting challenge because it allowed me to blend the fun and quirky nature of music with the universal joy of sharing food. The peppy vibe of the track and the colorful visuals truly capture the spirit of celebration, and I’m thrilled to be part of a campaign that is all about positivity and togetherness.”
Why Pepero Is the Snack of Togetherness
Lotte Pepero, Korea’s number one biscuit snack, is recognized globally as an iconic treat for sharing. In India, Lotte positions it as the perfect snack to enjoy together — whether with friends, family, or even someone special. The anthem reinforces this positioning, making Pepero a symbol of bonding and fun.
Where to Watch the Anthem
The We Are All Peperos anthem is now live across Lotte India’s social media channels, including Instagram. Gen Z fans can stream, share, and dance along to the peppy tune, spreading the message of friendship, love, and togetherness.
Conclusion
Lotte India’s Pepero anthem proves that snacks and music can be a powerful combination. By embracing K-wave trends and creating content that resonates with Gen Z, the brand has successfully positioned Pepero as a snack that’s fun, shareable, and celebratory.
Also Read: When Influencers Go OTT Why Brands Should Pay Attention
