For the second consecutive year, LoveChild Masaba joins hands with Mumbai Indians Women’s Team, and this time, it’s all about getting Ghuss Ghuss Ke! In a campaign that brilliantly merges cricket and beauty, Masaba Gupta’s hands-on, detail-obsessed personality meets the fierce energy of Mumbai Indians stars Harmanpreet Kaur, Yastika Bhatia, and Akshita Maheshwari.
Masaba Gupta ‘Ghuss Ghuss Ke’ into Cricket Strategy
In the hilarious brand film, Masaba is seen enthusiastically inserting herself into the team’s game strategy, passionately advising the players with bold moves and cheeky tactics. However, the tables turn as the players decide to give Masaba a taste of her own medicine! Harmanpreet, Yastika, and Akshita step into LoveChild’s world, critiquing lipstick shades, formulations, and packaging with expert-level sass. The beauty mogul suddenly finds herself being coached – but this time, in beauty product development!
A Partnership Fueled by Passion and Fun
Masaba Gupta, Founder of LoveChild Masaba, shares: “Our partnership with Mumbai Indians Women is all about celebrating passion, involvement, and going all-in, whether it’s cricket or beauty. Much like Women’s cricket, with LoveChild it’s always been about pushing the envelope while keeping the ethos in place; making great hybrid products for all Indian skin tones, whatever it takes!”
A Mumbai Indians Spokesperson added: “We are thrilled to continue our partnership with LoveChild Masaba. The ‘Ghuss Ghuss Ke’ campaign brings out the shared spirit of passion, commitment, and fun that both our team and the brand embody. This playful film is a testament to how cricket and beauty can come together in an exciting way for our fans.”
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Expanding LoveChild Masaba’s Retail Presence
Pratik Mukherjee, Brand Head, LoveChild Masaba, highlights the brand’s strategic vision: “Our continued partnership with Mumbai Indians is an attempt to bolster our brand’s ever-expanding retail presence and strengthen our brand message. As the worlds of beauty and sport collide, we’re excited to bring Masaba’s intricately curated approach with LoveChild products to the cricket field.”
The Perfect Synergy Between Cricket & Beauty
The ‘Ghuss Ghuss Ke’ campaign is more than just a fun collaboration—it’s a celebration of fearlessness, self-expression, and passion. Whether it’s smashing boundaries on the cricket field or breaking beauty norms, both LoveChild Masaba and Mumbai Indians Women believe in going the extra mile. With this campaign, cricket and beauty blend seamlessly, creating a bold and entertaining experience for fans!
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Conclusion
The Ghuss Ghuss Ke campaign by LoveChild Masaba and Mumbai Indians Women’s Team successfully bridges the gap between two dynamic industries—beauty and sports. Through humor, collaboration, and an unapologetic approach, the campaign not only strengthens the brand’s presence but also highlights the fearless spirit shared by both entities. As LoveChild Masaba continues to expand its retail presence, fans can expect even more exciting and innovative campaigns in the future. Whether on the field or in beauty, the message remains the same: go all in, Ghuss Ghuss Ke!
