Birla Opus Paints, the decorative paints brand from Grasim Industries under the Aditya Birla Group, has launched an inspiring new campaign, Celebrating Colours of India. As an extension of its core philosophy, Duniya Ko Rang Do, the campaign’s animated film reimagines iconic monuments like the Gateway of India, infusing them with vibrant colours to rekindle national pride and highlight the transformative power of paints.
The Story of Opus Boy Continues
After the successful introduction of the beloved character Opus Boy in its premiere campaign, Birla Opus’ new film takes the narrative forward. This time, Opus Boy brightens dull monument scenes, sparking joy and wonder, and deepening connections to India’s rich cultural heritage. The animated storytelling reinforces colour not merely as a tool for beautification but as a powerful medium for change and emotional engagement.
Leaders Speak on Colour, Heritage, and National Spirit
Rakshit Hargave, CEO of Birla Opus Paints, shared, “Following the impactful messaging and audience response from our previous campaigns, we are incredibly proud to introduce our new communication that celebrates India’s heritage by reimagining possibilities of transformation through vibrant colours and patterns.”
Inderpreet Singh, Head of Marketing, added, “With our new campaign, we are taking our belief in the profound impact of colour to a national canvas, inspiring every Indian to rediscover the beauty around them.”
Sachin Kamble, Chief Creative Officer at Leo India, emphasized the creative vision: “This new set of films amplifies the ‘Duniya Ko Rang Do’ thought, using 3D feature animation to create a rich, immersive experience set against India’s most iconic visuals.”
A Multi-Platform Rollout for Maximum Impact
Conceptualised by Leo India and produced with Zombie Studios, Brazil, the campaign is being rolled out extensively across television, digital platforms, print, radio, and outdoor media. This multi-channel strategy ensures wide reach and high visibility, engaging audiences in both urban and regional markets.
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Birla Opus Paints: Celebrating Heritage with a Splash of Colour
Birla Opus Paints’ latest campaign is more than an ad — it’s a heartfelt tribute to India’s cultural legacy, reminding us that with a touch of colour, our past can come alive in new, inspiring ways. Through Opus Boy’s adventures, Birla Opus Paints continues to uphold its mission: to beautify India while filling every corner with pride, hope, and imagination.
