Ludic, a footwear-first lifestyle brand, has rolled out its latest Slider collection with an engaging ad campaign featuring the tagline “Comfort aisa, ki ab kya bataayein.” The campaign blends humor and nostalgia, making it a hit among Millennials and Gen-Z consumers.
Ludic X Braindad
A Humorous Take on Ultimate Comfort
The ad film cleverly conveys the unparalleled comfort of Ludic Sliders through a hilarious exchange between a doctor, a father, and his teenage son. The doctor shockingly declares that the son’s legs must be amputated, but the son remains calm—until his father shows excitement about using Ludic Sliders. In a comedic twist, the son chooses to wear the sliders on his hands rather than part ways with them. This witty narrative reinforces the message that Ludic Sliders are a must-have for all age groups.
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A Brand Rooted in Comfort and Style
Ishit Jethwa, founder of Ludic, shared his thoughts on the collection: “At Ludic, we believe comfort is for everyone—whether you’re a college student, a working professional, or someone simply looking for everyday ease. The Slider collection is designed to offer a seamless blend of comfort and style. Collaborating with Braindad was a fantastic experience, and the film perfectly encapsulates Ludic’s essence—fun, functional, and deeply relatable. The humor-driven narrative not only entertains but also reinforces how Ludic embraces wit and playfulness, making comfort the true hero of the story.”
Braindad’s Creative Execution
The campaign was conceptualized and executed by Vishal Dayama’s agency, Braindad. The agency is known for its fresh and innovative storytelling, and this campaign is no exception.
Vishal Dayama and Devarsh Thaker, co-founders of Braindad, expressed their excitement about working with Ludic: “Collaborating with Ludic for this ad campaign has been an exciting journey – it’s a brand that not only embraces bold and fresh ideas but actively encourages them. From day one, they trusted us and gave us the creative freedom to push boundaries and create a campaign that truly reflects Ludic’s playful yet relatable personality. This made all the difference, allowing us to bring Ludic’s vision to life in a way that feels authentic and undeniably fun.”
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Conclusion
Ludic’s new campaign has successfully struck a chord with audiences by making comfort the star of the show. With humor, nostalgia, and a strong brand message, the brand continues to redefine stylish and comfortable footwear for all.
