House of McDowell’s Soda, in collaboration with Publicis Groupe India’s Team Spirit, has launched its latest campaign titled ‘Yaaron Wali Baat 2.0’, a fresh take on the brand’s timeless promise of yaari. Conceptualised by Saatchi & Saatchi India, the campaign celebrates friendship, courage, and the unforgettable “firsts” that friends experience together.
The ad film, aptly titled ‘Karo Kuch Pehli Baar Jab Saath Hon Yaar’, captures the joy and confidence that come from having friends by your side — turning ordinary moments into extraordinary memories.
Kartik Aaryan X McDowell’s
Kartik Aaryan Leads the Way in Celebrating Courage through Friendship
In the campaign film, brand ambassador Kartik Aaryan plays the ultimate motivator — encouraging a hesitant friend to take a leap into something new. Through witty storytelling and a playful reimagining of iconic “firsts” — from landing on the moon to inventing social media — the ad humorously highlights how friendship pushes boundaries and inspires confidence.
The mix of adrenaline, nostalgia, and humor brings alive McDowell’s signature spirit of yaari — showcasing how friendship is the foundation for courage, creativity, and lifelong memories.
A Timeless Brand Reinterpreted for Today’s Youth
According to Varun Koorichh, Vice President & Portfolio Head – Marketing, Diageo India, friendship has always been at the heart of the brand.
“With Yaaron Wali Baat 2.0, we’re taking that legacy forward for a new generation. The firsts we share with friends often shape us the most.”
Adding to that, Kartik Smetacek, Chief Creative Officer at Saatchi & Saatchi India, shared that the brief was to reinterpret McDowell’s ‘yaari’ promise for today’s consumers — with wit, warmth, and a touch of grandeur.
“So many of our first-time experiences happen with friends. We wanted to give ‘yaari’ a grand stage in history, while keeping it lighthearted.”
Also Read: How Coca-Cola Turns Everyday Food into Viral Moments with Diljit Dosanjh
Kartik Aaryan on What Makes ‘Yaari’ Special
Reflecting on his ongoing association with the brand, Kartik Aaryan said:
“My journey with House of McDowell’s Soda has always been about celebrating the magic of yaari. Those moments with your yaars give you courage, bring out your best, and turn into stories you’ll never forget.”
His presence brings both relatability and charisma, making the campaign resonate strongly with young audiences who see friendship as their greatest source of strength.
Extending the Spirit Across Platforms
The Yaaron Wali Baat 2.0 campaign spans digital, social media, and OOH, ensuring wide visibility and engagement. It continues to position McDowell’s Soda as a brand that champions friendship — vibrant, emotional, and truly timeless.
Wrapping Up
With ‘Yaaron Wali Baat 2.0’, McDowell’s Soda and Kartik Aaryan successfully rekindle the magic of yaari for a new generation. The campaign is not just an ode to friendship but also a reminder that every great story begins with a fearless first — and a few loyal friends by your side.
