Mirinda, PepsiCo India’s orange-flavoured drink, has unveiled its vibrant Holi campaign, reinforcing its identity as a fun and playful brand. The campaign film brings to life the excitement of Holi while showcasing how Mirinda adds a refreshing twist to everyday moments.
Mirinda Holi Ad: A Playful Take on Festive Celebrations
The ad features a humorous exchange between a son and his mother, where Mirinda transforms the atmosphere from serious to cheerful. With its bright colors and zesty flavour, the drink embodies the spirit of Holi—bringing joy, playfulness, and togetherness to every celebration.
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A Perfect Companion for Holi
Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India, shared insights on the campaign, stating, “Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda makes Holi even more playful, refreshing, and unforgettable.”
Creative Vision Behind the Campaign
The campaign was brought to life by Daftar Creative Room’s founder, Sidhant Mago. Speaking about the collaboration, he said, “Who wouldn’t want to work on a Mirinda Holi campaign? The most colourful brand and the most vibrant festival—this is easily the best collaboration of the year.”
Acclaimed filmmaker Shakun Batra, who directed the campaign, added, “Working with Mirinda has been an absolute blast! The marketing team and Sidhant Mago’s vision infused unfiltered madness and joy, making this a truly special celebration.”
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Nationwide Digital and Social Media Rollout
The campaign film will be promoted across digital and social media platforms, ensuring a nationwide reach. Mirinda, available in both single-serve and multi-serve packs, is accessible at modern and traditional retail stores, as well as e-commerce and quick-commerce platforms.
Conclusion
With its latest Holi campaign, the brand reaffirms its place as a brand synonymous with fun, celebration, and vibrancy. ‘Rangeen Zubaan’ is more than just a tagline—it’s an invitation to embrace the colors of life and make every moment a celebration.
