MobiKwik Systems has rolled out a fresh multi-media campaign to introduce its latest innovation — Pocket UPI. With a mission to redefine how users handle digital payments, the campaign creatively pitches Pocket UPI as a smarter, safer, and clutter-free alternative to conventional UPI transactions.
Jaideep Ahlawat Brings His Cop Persona to the Digital Screen
Bollywood actor Jaideep Ahlawat, known for his tough cop roles, takes center stage in the campaign. He lends his signature intensity and wit to highlight the everyday struggles of digital payments — especially messy bank statements and security risks. Through a series of humorous and relatable digital films, Jaideep’s character navigates common payment scenarios, positioning Pocket UPI as the ultimate solution.
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Pocket UPI: A Smart Solution to Everyday UPI Hassles
In the first film, the spotlight is on how small, everyday transactions can overwhelm your bank statements. With Pocket UPI, users can route their payments through a dedicated balance, avoiding direct bank linking. This not only helps maintain clean financial records but also reduces the risk of fraud.
Why Pocket UPI is the Smarter Way to UPI
Here’s how MobiKwik’s Pocket UPI redefines the UPI experience:
- 🔒 No Bank Account Linking: Extra security against fraud
- 💳 Cleaner Statements: Keep bank passbooks clutter-free
- 💡 Smart Budgeting: Load a fixed amount to control monthly expenses
- ⚡ PIN-less Transactions: Speed up your payment flow
CMO Jaskaran Singh Kapany emphasized that Pocket UPI aligns with MobiKwik’s mission of simplifying financial services. He shared, “Jaideep’s relatable on-screen presence makes him the perfect face to bring this convenience to life.”
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Campaign Launch and What’s Next
The campaign kicked off with a teaser by Jaideep Ahlawat on May 16, 2025, which created buzz on social media. Celebrities joined in with witty commentary, amping up the intrigue. The first video has now gone live, and upcoming films will focus on features like PIN-less payments, enhanced security, and better expense tracking.
These films will be released across MobiKwik’s and Jaideep’s social media platforms in the coming weeks.
Conclusion
With its unique take on digital payments, MobiKwik is carving a new space for itself with Pocket UPI. Backed by a powerful campaign and a relatable face like Jaideep Ahlawat, the brand hopes to make UPI smarter, simpler, and safer for millions of users.
