As India gears up for the festival of colours, Motovolt Mobility has added a vibrant twist to Holi celebrations with its latest digital film campaign — ‘Apni Ride, Apna Rang’.
Conceptualised in-house and executed in collaboration with influencer marketing partner brandsadvert, the campaign brings together regional creators to showcase how mobility and celebration naturally come together in everyday life.
Motovolt Holi Campaign
A Festive Story Rooted in Real Moments
Shot on the lively streets of Kolkata, with Deodar Street forming a colourful backdrop, the film captures the emotional rhythm of Holi — from quiet anticipation in the morning to playful colour exchanges and spontaneous rides.
Instead of staged festive visuals, the narrative feels organic. It follows four creators from different niches as their individual moments gradually merge into a shared celebration. What begins as personal rituals transforms into laughter, fun chases on electric bikes, and playful banter — reflecting how Holi truly unfolds in real life.
The film cleverly mirrors its theme: From ‘Apni’ (individual) to ‘Apna’ (collective).
Mobility as a Companion, Not Just a Product
At the heart of the campaign lies Motovolt’s URBN e-bike — positioned not merely as a vehicle but as a companion in shared experiences.
Commenting on the digital film, Mr Tushar Choudhary, Founder & CEO, Motovolt Mobility, said, “The celebration of Holi is incomplete without colours, friends, and a trusted mobility companion. This Holi film captures that spirit by placing the e-bike within real, shared moments of celebration, where movement and togetherness naturally come together. At Motovolt, our focus has always been on making mobility feel effortless and approachable. Our URBN e-bikes are designed to fit into everyday routines and moments that matter, not just as a way to move, but as a companion in how people experience their surroundings and connect with others.”
Manoj Kumar, Co-founder, brandsadvert, said, “Holi is one of the most expressive festivals in India, and for Motovolt, we brought together creators from different niches to build a shared narrative that travels across their communities, making the celebration and the brand’s mobility story more relatable. The idea was to show mobility as something that naturally fits into everyday experiences — whether it’s meeting people, moving through the city or celebrating together.”
Beyond Festivity: A Brand Driving Change
Founded in 2019 and headquartered in Kolkata, Motovolt Mobility has rapidly grown into a category creator in India’s EV ecosystem.
With over 32,000 vehicles delivered, the company’s fleet has:
- Covered 65+ million kilometres
- Saved approximately 17 lakh litres of fuel
- Offset nearly 37.1 lakh kg of carbon emissions
From electric cycles and e-mopeds to the high-speed multi-utility M7 scooter, Motovolt continues to reshape how India moves — combining affordability, reliability, and sustainability.
The Bigger Picture
‘Apni Ride, Apna Rang’ isn’t just a Holi campaign. It’s a reflection of how modern Indian brands are evolving their festive storytelling — blending culture, creators, community, and conscious mobility.
By grounding the narrative in a real city setting and authentic personalities, Motovolt connects celebration with everyday movement in a way that feels familiar and heartfelt.
This Holi, the message is simple:
Your Ride. Your Colour. Your Moment. 🌈⚡
And sometimes, all it takes is the right companion to make the journey more vibrant.
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