In a unique and humorous collaboration, Cleartrip’s latest campaign, ‘Explore Hotels by Vibe,’ features former Indian cricket captain MS Dhoni and renowned YouTuber Ajey Nagar, aka CarryMinati. Conceptualized by Braindad, the ad film highlights Cleartrip’s ‘Vibe’ feature, offering travelers a fun and effortless way to choose hotels based on their preferred ambiance.
Cleartrip: A Lighthearted Banter Between Dhoni and CarryMinati
The ad opens with CarryMinati clad in a swimmer’s outfit, prompting Dhoni to ask, “Tu Juhu beach se aa raha hai?” (Are you coming from Juhu Beach?). Minati clarifies that it’s just for the shoot, leading to a playful exchange between the two. Dhoni jokingly suggests that if Minati hadn’t worn the attire, the production team might have made him wear it instead.
Adding to the humor, Minati refers to himself as a “sassta Jason Momoa” (budget Jason Momoa), referencing the Hollywood star. As the banter continues, Dhoni, with his trademark wit, expresses confusion about the ‘Vibe’ feature. Minati humorously explains that engineers justify their high salaries by developing such features.
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The Connection Between Vibes and Travel
The conversation shifts to travel preferences, with Minati probing Dhoni about his post-match celebrations. Dhoni responds that celebrations happen in the dressing room, and when asked about other occasions, he nonchalantly states, “Winning the tournament.”
When Minati asks how Dhoni would plan a peaceful family vacation, he replies that he would leave it to his team. This sets the perfect stage for Cleartrip’s ‘Vibe’ feature, which simplifies travel planning for those without a personal team to assist them.
Cleartrip: A Hilarious Conclusion
Towards the ad’s end, Minati expresses gratitude to Dhoni for collaborating on his YouTube channel. Dhoni, appearing perplexed, denies any such agreement. The brand’s representatives also refute Minati’s claims, leaving him frustrated. In response, Minati tosses his swimming gear at a beach backdrop where the production team is enjoying lunch.
The ad wraps up with a Cleartrip representative requesting Dhoni to wear the swimsuit for the shoot, to which Dhoni humorously responds, “Just run last year’s ad instead.”
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Cleartrip’s Take on the Campaign
Tavleen Bhatia, Chief Marketing and Revenue Officer at Cleartrip, shares, “At Cleartrip, we believe the right vibe can transform a trip. Some travelers seek adventure, while others prefer relaxation. MS Dhoni and CarryMinati bring this contrast to life, proving that no matter your travel style, there’s a perfect hotel waiting for you.”
The campaign’s first phase featured Bollywood actress Khushi Kapoor, further reinforcing the brand’s message of finding the right stay based on personal preferences.
Final Thoughts
Cleartrip’s ‘Vibes’ campaign blends humor with practicality, making travel planning engaging and effortless. With MS Dhoni’s composure and CarryMinati’s quirky energy, the ad effectively highlights the diverse travel styles that Cleartrip caters to. Whether or not #DhoniMinati vibe together, travelers can count on Cleartrip to find a stay that suits their mood.
