Myntra has launched its latest festive campaign, ‘Jashn-e-Iftar,’ starring renowned filmmaker Farah Khan and fashion critic Sufi Motiwala. The campaign, created by Toaster and directed by Rajdip Ray, blends entertainment and style in a qawwali-style showdown that highlights Myntra’s curated collection of ethnic wear, premium gifting, and home décor for the season.
Myntra: A Qawwali Face-Off on Fashion
Set at an Iftar gathering, the ad film opens with Sufi Motiwala taking the stage to express his thoughts on festive fashion. Farah Khan soon steps in, challenging him in a witty qawwali-style battle. As the fashion debate escalates, a Myntra-branded phone appears, showcasing the platform’s diverse festive fashion collection. The film concludes with both personalities embracing Myntra’s ethnic wear, reinforcing the brand’s focus on style and celebration.
The Vision Behind ‘Jashn-e-Iftar’
Abhishek Gour, Director of Brand & Digital Marketing at Myntra, shared, “At Myntra, we believe fashion is an essential part of celebrations. ‘Jashn-e-Iftar’ is a playful yet meaningful campaign that blends humor, fashion, and festivity. Farah Khan and Sufi Motiwala bring their signature wit and charm, turning a fashion face-off into a moment of joy.”
Farah Khan on Fashion & Festivities
Celebrating the campaign, Farah Khan expressed, “Festivals bring people together, and looking fabulous is a big part of it! This campaign was a joy to shoot because it captures the fun of dressing up for festive occasions. Myntra makes it effortless to find the perfect festive look.”
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Sufi Motiwala’s Take on the Campaign
Sufi Motiwala added, “Fashion is all about making a statement, and Myntra helps you do just that! This campaign flips my signature critiques into an entertaining fashion showdown. The qawwali banter and larger-than-life celebration of style make fashion fun and expressive.”
The Creative Approach: Qawwali Meets Fashion
Ira G, Chief Creative Officer at Toaster India, explained the thought process behind the campaign, stating, “We wanted to create something that captures the joy of festive tradition. With Farah and Sufi, a qawwali-style jugalbandi of banter was the perfect fit. It showcases Myntra’s curated looks while celebrating heritage with style.”
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Myntra’s Festive Offerings
The ‘Jashn-e-Iftar’ campaign showcases Myntra’s extensive collection of festive ethnic wear, premium gifting, and home décor. Whether dressing for an Iftar gathering or shopping for gifts, Myntra ensures fashion enthusiasts can celebrate in style.
Conclusion
Myntra’s ‘Jashn-e-Iftar’ campaign masterfully blends fashion, humor, and culture in a qawwali-style face-off featuring Farah Khan and Sufi Motiwala. By highlighting Myntra’s premium festive collections, the ad reinforces the brand’s commitment to making fashion both stylish and effortless for celebrations.
